San Francisco-based Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Benefit Cosmetics is conceived on the notion of making cosmetics and beauty fun and more approachable. The company slogan, “laughter is the best cosmetic” derives from this concept. What had been initially founded as a beauty boutique is today a global beauty brand, available at more than 2,000 cosmetics counters in nearly 40 countries. Benefit Cosmetics LLC is a $1B subsidiary of LVMH, with the majority of sales arriving through indirect channels, such as Macy’s and Sephora.
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Founded in 2005, MapMyFitness is the leader in connected fitness, offering GPS-based tracking apps that have topped both Android and iOS stores’ fitness categories since their inception. The company has steadily grown and now boasts more than 22 million registered users.
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