Niterra powers its global precision engineering and next-generation technologies on a modern cloud foundation

This technical ceramics and major automotive supplier consolidated its SAP environment and three data centers on Google Cloud to increase agility and accelerate innovation.

Niterra Industry Automotive, Transportation, Logistics Challenge

Niterra EMEA GmbH (hereafter Niterra) pursued a Google-first strategy to unify its servers under one cloud platform. Midway through the initiative, it faced an urgent requirement to move its entire SAP environment to Google Cloud within just two months while still executing a multi-site data center consolidation.

Outcome Niterra completed its SAP migration to Google Cloud 50% faster than standard timelines and unified three global data centers with zero disruption. The company reduced infrastructure complexity, lowered operational overhead and strengthened continuity, creating a modern cloud foundation that’s ready to support future digital initiatives. Solutions Application Management & Operations Platforms Google Cloud

Professional & Managed Services

Rackspace Modern Operations

Customer

Niterra (formerly NGK SPARK PLUG) is a technical ceramics and major automotive supplier, renowned worldwide for its NGK-branded ignition parts and NTK-branded vehicle electronics products, supplying original equipment manufacturer and aftermarket customers across the globe. Niterra’s activities in Europe, the Middle East and Africa (EMEA) are managed by Niterra EMEA region.

Niterra supports motorsports series, teams and racers at national and international levels, with super-high performance, and occasionally with tailor-made ignition and vehicle electronics sensor parts. Many teams have won series titles in the highest classes of racing, including in Formula 1, WRC, MotoGP, MXGP and the Superbike World Championship. Niterra also shares partnerships with leading racing teams, such as Ferrari, Honda and Ducati, and uses its motorsports experience to further enhance its on-the-road ignition and vehicle electronics ranges. 

Already recognized for its commitment to quality, technology, research and development, Niterra is now transforming its organization and business portfolio. The company has an evolving portfolio focused on ceramics and beyond.

“With Rackspace as our partner, we achieved an optimal scenario. The best part is that the transition was secure and stable. We did not have any performance issues, downtime or problems. We received very positive feedback from everybody involved with and impacted by our move to the cloud.”
Bernd Hinkmann, Senior Manager, IT Service Delivery Management EMEA, Niterra
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Situation

Niterra faced an extraordinary technical challenge: seamlessly migrating its entire server landscape and SAP ECC environment to Google Cloud. Because of strict time pressure, the SAP migration had to be completed in just two months — less than half the typical timeline for projects of this size, scope and complexity. At the same time, the company needed to consolidate its three on-premises data centers located in the Middle East (Dubai), South Africa (Johannesburg) and Germany (Frankfurt), then move everything to the cloud as part of a global strategy to streamline operations and reduce infrastructure complexity.

Driven by a legal requirement to rapidly transition away from its previous SAP provider, Niterra needed a partner capable of executing an agile lift-and-shift migration for more than 4TB of SAP data and an entire SAP operation, while accommodating last-minute scope expansions, such as SAP Notes and Adobe Document Services.

The migration required more than moving SAP workloads. Niterra also needed a new Google Cloud environment built from the ground up, with a focus on resource optimization, agility, security and operational excellence. Niterra also required heightened security capabilities because the automotive industry has strict standards, including the need to comply with Trusted Information Security Assessment Exchange (TISAX) requirements.

With no prior cloud footprint, Niterra sought cloud expertise to architect a modern, unified cloud infrastructure.

Niterra

“The excellent collaboration on our project and the resulting partnership with Rackspace and Niterra have confirmed we made the right choice. Rackspace consistently provides high‑standard service, and I value having a provider at my side who understands their craft and supports us on our cloud journey.”

Tobias Piepenbreier, Project Manager - GCP Migration, Niterra EMEA GmbH
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Solution

To achieve its goal of rapidly moving and consolidating three data centers and its SAP environment to the cloud, Niterra needed a strong technology partner who was proficient both in Google Cloud and SAP. It also wanted a partner with a history of executing rapid migrations without disrupting ongoing business operations. For this critical mission, the company chose Rackspace Technology.

“We needed a partner with not only deep SAP and Google Cloud experience, but also the ability to understand our unique business requirements and ensure our operational continuity throughout the project,” stated Bernd Hinkmann, Senior Manager, IT Service Delivery Management EMEA at Niterra.

“From the very beginning, I got a very good impression from the presentation Rackspace gave to introduce our team to its service offerings,” noted Hinkmann. “The company is focused on its customers’ needs. After hearing about our needs and requirements, the team was sure they could accomplish our challenge. That gave us confidence to choose Rackspace.”

The partnership began early, with Rackspace immediately taking on an advisory role, while collaborating closely with Niterra throughout its complex migration. Critical stages of the overall cloud migration project included:

  • Designing the landing zone: As a foundational step, Rackspace designed and implemented a secure, scalable Google Cloud landing zone. This environment provided essential infrastructure, governance and security controls, serving as the baseline for all migrated workloads and ensuring compliance with best practices in networking, security, and identity access management. 
  • Migrating data centers:Rackspace executed a complete IT transformation to consolidate Niterra’s three global data centers and migrate all virtual machines to Google Cloud. Niterra shared that Google’s native migration tools performed exceptionally well, enabling many workloads to move without issue. Because each data center used different virtualization technologies, Rackspace supplemented these tools with alternative methods, such as transferring data through Google Cloud Storage (Buckets), to ensure full compatibility across environments. Even with this hybrid approach, all workloads were migrated smoothly and without technical complications.
  • Migrating SAP environment: The migration encompassed all core SAP landscapes, including development, QA, production and reporting systems. With 4TB of business-critical data in play, Rackspace implemented network transfer optimization to accelerate data movement while keeping maintenance windows to a minimum.
  • Accelerating the timeline: Both the SAP migration and the server migration were completed on an exceptionally compressed schedule. The SAP environment moved from kickoff to go-live in just two months, enabled by tight coordination, disciplined project management and a phased transition. In parallel, the server migration, excluding the planning and design phase, was completed within eight weeks. Overall, the data center consolidation finished several months ahead of Niterra’s internal timeline, demonstrating a highly efficient and well-executed migration effort.
  • Minimizing downtime: The project’s most pressing requirement was uninterrupted operations, especially given Niterra’s dependency on SAP for financial processes and warehouse logistics in Germany. The strategy developed by Rackspace prioritized seamless cutovers, rigorous scheduling and contingency planning to keep the business running without noticeable interruptions.
  • Collaborating with the global team: Rackspace brought together distributed teams across the U.S., Mexico, Germany and India to help execute the projects. Despite initial concerns about communication and coordination, the teams unified around shared goals, providing both advisory and on-site support.
  • Executing a smooth system for knowledge sharing: A close collaboration with Niterra’s teams created project alignment and provided knowledge transfer throughout the process. Rackspace facilitated process via targeted workshops, on-site sessions and ongoing dialogue, ensuring that the Niterra team was well equipped to optimize its new cloud platform.

“We are always working to stay on the edge of IT innovation,” stated Hinkmann. “That's why we moved to Google Cloud. Company-wide, we are committed to Google-first. We are trying to move all our services to Google. We just needed a strategic cloud partner to help get us there. We found exactly what we needed with Rackspace. I consider Rackspace a strategic supplier for Google Cloud. And Rackspace Modern Operations has made a very professional impression on everyone here. It’s a huge benefit to have one provider supporting your entire infrastructure.”

Managed cloud operations:Rackspace Modern Operations provided Niterra with deep cloud expertise, proven operational frameworks and powerful automation to help manage their complexity with confidence. Unlike one-size-fits-all providers, Rackspace Technology adapts solutions to your environment, delivering resilient, secure and high-performing operations backed by 24x7x365 support and a commitment to continuous optimization.

Niterra achieved a critical SAP migration in a record-breaking two months vs. the typical four to five months.

Outcome

Today, Niterra operates a highly available, secure server and SAP ECC environment on Google Cloud, supported by an ongoing managed services partnership with Rackspace.

Niterra’s transition to Google Cloud — spanning development, QA, production and reporting — was executed flawlessly within a condensed timeframe. The migration project’s success hinged on cross-functional collaboration, technical rigor and a disciplined project management approach from Rackspace. The SAP platform, essential for operations such as logistics, warehouse management and labeling in Germany, has experienced zero business interruptions. During the server migration, the team encountered the typical technical adjustments expected in a project of this scale, all of which were resolved quickly and efficiently without causing delays or disruption.

“Our overall experience working with Rackspace is excellent,” stated Hinkmann. “Rackspace addressed each and every challenge in a very short timeframe. I never had to ask the team about the status of a ticket because they handled everything. Also, the project management was very clear and well planned.”

“Thanks to Rackspace, our SAP migration delivered immediate operational stability and set a foundation for future innovation,” stated Hinkmann. “We are now positioned to scale our business capabilities on a modern cloud platform.”

Looking toward the future, talks are already underway between Niterra and Rackspace regarding Niterra’s future modernization projects.

About Rackspace Technology

Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company. We can design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.     

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