GoldenComm cuts costs by 40% and boosts agility with Rackspace SDDC Business
This website marketing and design firm boosted agility, reduced infrastructure costs and achieved real-time control with Rackspace Software-Defined Data Center and Rackspace Elastic Engineering.
Industry
Technology
Challenge
GoldenComm needed a modern infrastructure that could reduce costs while supporting security, compliance and rapid deployment for hundreds of customer applications.
Outcome GoldenComm cut infrastructure costs by 40%, completed migration ahead of schedule and gained direct access to performance metrics and deployment tools using private cloud. Solutions Rackspace SDDC Solutions, Rackspace Elastic Engineering, Private Cloud Platforms VMwareCustomer
GoldenComm is a digital marketing and ecommerce agency headquartered in Southern California. For more than two decades, the company has helped clients bring ideas to life through custom web development, platform integration and marketing strategies.
“We’re a one-stop shop,” explained Andrew Nguyen, CTO, GoldenComm.“We work directly with business owners to understand their requirements, then select the most suitable platform — whether it’s Kentico CMS, nopCommerce, WordPress, or another solution — and build a custom web application that integrates seamlessly with their existing infrastructure, such as Navision/Microsoft Dynamics ERP or other systems.”
With an international development team and expertise spanning multiple CMS and ecommerce platforms, GoldenComm delivers scalable solutions to clients across industries, including healthcare, finance, manufacturing and professional services.
“We needed a solution that was secure, flexible and affordable, and Rackspace SDDC Business checked every box.”
Situation
GoldenComm offers end-to-end digital solutions, from consulting to design, development, hosting and marketing. Its clients range from small startups to established enterprises, and GoldenComm serves each one with the same commitment to performance, security and cost efficiency.
As that diversity of needs grew, so did infrastructure demands. Customers expected fast, secure application delivery, while security and regulatory obligations — including PCI DSS, HIPAA and internal audit controls — added further complexity. And with inflation affecting client budgets, GoldenComm needed to reduce operating costs without compromising performance or uptime.
The team evaluated its existing infrastructure and began exploring more flexible and scalable solutions that could maintain the service levels their customers relied on. Rackspace SDDC Business emerged as the right fit — delivering the agility GoldenComm needed, at a cost that made sense.
“A big part of our role is helping them find the right technology stack that meets their needs and fits their budget,” said Casey Deveau, IT Security Manager at GoldenComm. “Everyone wants a Porsche, but not everyone can afford one.”
“Availability, uptime and reliability have been very good for us over the last 20 years. That’s why we keep staying with Rackspace.”
Solution
GoldenComm selected Rackspace SDDC Business as their new VMware environment and unlocked greater agility and control for the internal IT team. Previously, changes to infrastructure — such as increasing disk space or modifying configurations — required opening support tickets for resolution. With Rackspace SDDC Business and direct access to VMware vCenter, GoldenComm can now make these adjustments in real time, significantly accelerating service delivery and troubleshooting.
Perhaps most telling was the smoothness of the migration itself. Rackspace Elastic Engineering completed the full cutover — including 40 to 50 VMs supporting hundreds of websites and applications — in a single overnight window. There was no drop in service, no disruption to customers and no compromise in uptime or performance.
“Rackspace expertise and assistance were integral to this migration process,” said Deveau. “From deploying the new infrastructure, scoping out the migration to delivering a step-by-step migration and rollback plan, they were able to turn what could have been months to 8 hours. So, it was pretty impressive.”
This rapid execution minimized service disruption and gave the GoldenComm team full confidence in the stability of its new environment from day one.
“We always plan for the worst, so I was bracing for issues,” recalled Nguyen. “But the day after the migration, it was almost anticlimactic — everything just worked. Nothing went down, everything stayed online. It honestly made my day. It ended up going better than I expected.”
With modern infrastructure, deeper control and a more efficient cost structure, GoldenComm is better positioned to grow, scale and support its customers well into the future.
Outcome
GoldenComm’s use of Rackspace SDDC Business delivered measurable business value across cost, agility and service delivery. By migrating to the modernized environment, the company achieved an estimated 40% reduction in monthly infrastructure costs — a significant impact that directly improved its operating margins. Those savings also enabled GoldenComm to pass cost efficiencies on to its own customers, helping them navigate pricing pressures without sacrificing solution quality.
“Now we have the ability to log in and handle things ourselves, which makes us nimbler,” explained Deveau. “We can deploy workloads faster and save time and money — for both our team and our customers.”
This real-time control has eliminated operational bottlenecks and allowed GoldenComm to deliver services more quickly and efficiently. The added agility translates to faster client onboarding, reduced downtime and improved time to resolution for maintenance tasks or issue response. In effect, the company now has the infrastructure maturity and responsiveness of a much larger enterprise IT team — without the complexity.
“Working with Rackspace is like having an entire army of on-call engineers and technical experts available 24x7x365,” explained Deveau. “As technology rapidly evolves, it can be tough to keep up—but we know we have a highly skilled Rackspace team we can rely on to help us meet our customers’ needs.”
As a result of the migration, GoldenComm has achieved operational efficiency, reduced costs and built a future-ready foundation that supports scale and innovation as client needs evolve. The company remains committed to delivering high-performance, secure solutions — now backed by an infrastructure that gives them the flexibility and confidence to move even faster.
“The support is top-notch and that’s what keeps us with Rackspace,” said Nguyen. “I don’t think we can find another service provider that’s so easily reachable by phone. The support team is very knowledgeable and really helps us map out the proper infrastructure.”
About Rackspace Technology
Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company. We can design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
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