notonthehighstreet.com Selects Rackspace Hosting to Help Support its Growth
London, UK – 04 July 2012 – Rackspace Hosting (NYSE: RAX), the service leader in cloud computing, today announced that it is now hosting the IT business backbone of ground-breaking online retailer, notonthehighstreet.com - an online marketplace that offers curated collections of unique products and gifts. With over 3,000 small business partners, this home-grown UK tech success story company recently secured £10 million in funding.
The single server originally used to host notonthehighstreet.com was quickly augmented through Rackspace services by the addition of a separate database server. The company then subsequently migrated rapidly to a high-availability solution with fully redundant network devices, SAN storage and clustered application and file servers - all supported by The Fanatical Support Promise® and managed 24/7/365 by the Rackspace Intensive® Team.
Gregory Becker, Senior Technical Manager at notonthehighstreet.com, said, "The Fanatical Support we receive is amazing. Rackspace never give up and if you have a problem at any time of the day or night you get to speak with a systems engineer. You don’t have to go through multiple layers of support. Once you’ve received Fanatical Support there really is no comparison," added Becker.
Taylor Rhodes, Managing Director International at Rackspace, said, "notonthehighstreet.com has significantly grown year-on-year since its launch in 2006 and has achieved great success with its retail innovation. With thousands of interesting and original products, frequent offers and special promotions running online mean that the company needs a trusted provider to help keep its website up and running. It is encouraging to see progressive e-retailers in the UK like notonthehighstreet.com taking positive steps to support their future growth using cloud-based services in this way."
Notonthehighstreet.com is now considering a hybrid cloud model as it continues to grow and to help ensure it is using technology to stay responsive and competitive. This hybrid model will see the retailer's existing systems, with all their resilience and security features, bolstered by the ability to expand availability and bandwidth instantly to respond to spikes in site traffic.
Gregory Becker, Senior Technical Manager at notonthehighstreet.com, concluded: "We are always looking at ways to improve the customer experience, which is why we are now exploring the possibilities of implementing a hybrid cloud hosting solution where managed servers and managed cloud can be combined to offer immense flexibility and instant expandability. This option provides us with the high security and guaranteed performance of managed servers. The Rackspace team is already working on the optimum hybrid hosting solution to match our next phase of growth."
Notonthehighstreet.com, the multi award-winning online marketplace, is one of the most high profile e-commerce businesses in the UK and has experienced explosive growth since the company was founded in 2006 by Holly Tucker and Sophie Cornish. Notonthehighstreet.com brings together over 3,000 independent small UK businesses that combined sell over 50,000 products through a single checkout. Each small business has been carefully chosen by notonthehighstreet.com for its innovative, well-made products to inspire shoppers looking for style, originality and quality. Now over 40 small businesses apply each day to become part of notonthehighstreet.com.
The notonthehighstreet.com - Rackspace case study can be found at: http://www.rackspace.co.uk/case-studies/28_Not_On_The_Highstreet.pdf
About Rackspace Hosting
Rackspace® (NYSE: RAX) is the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. Headquartered in San Antonio, Rackspace delivers its renowned Fanatical Support® to more than 200,000 business customers, from data centers on four continents. Rackspace is a leading provider of hybrid clouds, which enable businesses to run their workloads where they run most effectively — whether on the public cloud, a private cloud, dedicated servers, or a combination of these platforms. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, and is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.co.uk.
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with the Rackspace’s hybrid cloud solutions, federated cloud services or other associated products and services; anticipated operational and financial benefits from Rackspace’s hybrid cloud solutions, federated cloud services or other associated products and services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from the Rackspace cloud network program or the products and services offered through the Rackspace cloud network program may not materialize because the products or services are not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the products or services cost effectively, differentiate the products and services from competitive products and services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the products or services, (iii) changes in technology which adversely affect the benefits of the product, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the platform, products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the year ended March 31, 2012, filed with the SEC on May 9, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.