In an industry where guest experiences define businesses, hospitality organizations are under pressure to modify their business models to meet customers’ expanding expectations. Hoteles City needed to remain a leader in this competitive space by modernizing the travel process and creating personalized and unforgettable experiences for its customers.Lösungen Private Cloud, Security Plattformen VMware
Founded in 2002, Hoteles City is a hotel chain specializing in comfortable, safe and high-quality accommodations and services for business and leisure travelers. With over 150 hotels and five brands, Hoteles City is the leading and fastest-growing limited-service hotel chain in Mexico in terms of hotels, rooms, geographic presence, market share and revenue. Its brands include City Express, City Express Suites, City Express Plus, City Express Junior and City Centro — all focused on delivering exceptional guest experiences.
“Our relationship with Rackspace Technology is as close as if they were part of our business...What’s the value I see in Rackspace Technology? That instead of seeing them solely as a hosting and virtualization provider, they are my strategic partner. My servers are in 'their court' and they make sure they work based on a deep understanding of our business.”
The obstacles they faced
Hoteles City wanted to retain its leadership position in Mexico’s travel and hospitality industry by modifying its digital business model to meet travelers’ ever-evolving range of technological expectations. In particular, the hotel chain wanted to meet guests’ demand for more personalized interactions and the ability to control their own hotel experiences. The company also wanted to ensure its digital guest services performed flawlessly every time.
To achieve its digital transformation goals, Hoteles City wanted a technology partner who could deliver the expertise, support and availability required to optimize its guest service processes in ways that would delight its customers.
“Instead of making abrupt leaps toward digital transformation, we have experienced continuous growth, change, migration and evolution. As a result, even during the global pandemic, we were able to keep our operations evolving remotely from day one with Rackspace Technology.”
How we helped
The partnership between Hoteles City and Rackspace Technology began in 2015 with hosting services. Since then, the relationship has gone through an evolution. Today, Rackspace Technology is a true partner, providing the hotel company with a wide range of technology support and modernization services.
In its most recent project, Rackspace Technology helped Hoteles City modernize its entire technological infrastructure with managed private cloud services in a VMware environment. This evolution is supporting the new digital direction in which the hotel chain needed and wanted to move to retain its leadership position in Mexico’s travel and hospitality industry and, most importantly, to deliver the robust digital experience today’s travelers’ have come to expect.
What we achieved together
Hoteles City wanted to achieve a stronger union between business and technology, believing this convergence is fundamental for determining the modernization strategy that delivers the optimal outcome. In Rackspace Technology, Hoteles City gained both the technical knowledge and business consulting expertise it needed to design its technology transformation in the way that would best meet its business objectives.
With Rackspace Technology supporting its technology development, every product or solution request begins with a deep assessment and roadmap with both Hoteles City’s internal team — IT operations, development and governance — and the Rackspace Technology team. Optimization decisions are made at conception on every critical issue, including the product size, where it will coexist, how it will be hosted, how it will interact with other systems, who must have access and who must have permissions.
"This integration of all areas translates to teamwork, which really works to help us achieve our critical digital business objectives," said Francisco Fabregat, Hoteles City CIO.
Über Rackspace Technology
Wir von Rackspace Technology sind die Experten für Multicloud-Lösungen. Wir erstellen durch die Kombination unserer Expertise mit den weltweit führenden Technologien lückenlose Lösungen und berücksichtigen dabei Anwendungen, Daten und Security. Wir verfügen über eine nachweisbare Erfolgsbilanz bei der Beratung von Kunden zu ihren individuellen geschäftlichen Herausforderungen. Wir entwerfen, erstellen und verwalten skalierbare Lösungen und optimieren die Rendite mit Blick auf die Zukunft.
Als bahnbrechender globaler Multicloud-Technologieanbieter stellen wir Ihnen die innovativen Fähigkeiten der Cloud zur Verfügung, um Kunden beim Erschließen neuer Umsatzquellen, der Effizienzsteigerung sowie der Schaffung beeindruckender Erlebnisse zu unterstützen. Wir zählen Jahr für Jahr laut Fortune, Forbes und Glassdoor zu den besten Arbeitgebern und fördern erstklassige Talente. So profitieren unsere Kunden von konkurrenzlos guter Expertise. Die Grundlage unseres gesamten Handelns bildet unser unermüdlicher Einsatz für den Erfolg unserer Kunden – unsere Fanatical Experience™. Wir sorgen dafür, dass unsere Kunden schneller und intelligenter arbeiten können und stets einen Schritt voraus bleiben.
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