Rackspace Extends Critical Application Services to the Open Cloud

New Application-Layer Support Is Extended to Adobe® CQ and, combined with Fanatical Support®, Allows Customers to Focus on Their Core Business

SAN ANTONIO– AUGUST 20, 2012 - Rackspace® Hosting (NYSE: RAX), the open cloud company, today extended Critical Application Services to the open cloud and support for Adobe® CQ web content management customers. Critical Application Services allows companies to focus on their core business while Rackspace keeps their vital apps running smoothly. To provide this service level, Rackspace uses a unique combination of web-scale engineers, on-going consultation, and performance monitoring through a CA Technologies application performance management solution. Every environment is tailored to the customer’s specific business needs. Critical Application Services (Advanced) is backed by Fanatical Support®, and by the company’s 100 percent Production Platform Uptime Guarantee.

As business-critical applications and customer websites become increasingly complex and highly distributed across public, private and hybrid environments, Critical Application Services provides a holistic view across the end user’s application and infrastructure environment. This allows customers to proactively analyze and optimize performance and improve the user experience.

Rackspace Critical Application Services Features:

• Web Scale Engineering (WSE) - Custom implementation and ongoing optimization of the application and infrastructure environment
• Application Performance Management (APM) - Monitors all end-user transactions of web-based applications with real-time visibility to any issues affecting application performance
• Advanced Infrastructure Monitoring (AIM) - Centralized, real-time visibility into infrastructure performance
• Advanced Static and Synthetic URL Monitoring

“After listening to our customers describe their IT needs, we have extended Critical Application Services to the open cloud and support for Adobe CQ which raises the level of maintenance to the application layer,” said Robert Fuller, VP of Global Enterprise Solutions at Rackspace. “By hiring us to provide support at the application layer, a customer can leverage Rackspace expertise to efficiently monitor and optimize infrastructure performance. This allows our partners and customers to focus on their core businesses.”

Critical Application Services also enables organizations to maximize the effectiveness of Adobe CQ, the foundation of Adobe’s Web Experience Management (WEM) solution. Adobe WEM provides digital marketers with easy-to-use, web-based applications for creating, managing, measuring and optimizing personalized online experiences across web, mobile and social channels. Support features include:

• Setup of Adobe CQ optimized development, testing, staging, pre-production and production-ready environments for both perpetual- and cloud-based licenses
• Installation and configuration of Author, Publisher and Dispatcher services and Web application servers
• Managing patches, upgrades and infrastructure expansions

“Rackspace clearly understands the application, hosting and high-availability requirements of our customers,” said Kevin Cochrane, VP of Product Strategy and Solution Marketing, Adobe Systems Incorporated. “By extending Critical Application Services to Adobe CQ in the cloud, Rackspace is delivering our industry leading web experience management solution to digital marketers in a means that enables them to go live with campaigns immediately, scale as needed, and maintain complete visibility and confidence from implementation through production.”

For more information on Rackspace Critical Application Services and the support of Adobe CQ, please visit www.rackspace.com/enterprise_hosting/critical_applications and www.rackspace.com/enterprise_hosting/critical_applications/adobe_cq.

Supporting Quotes:

“We have maintained a longstanding relationship with Rackspace and are excited about the launch of Critical Applications Services for Adobe CQ. Rackspace’s new application support offer, specifically designed for CQ, will expand the scope of support and deployment options we can offer our customers using the platform. It’s a great offering for companies looking to implement and derive value on CQ very quickly.” — Kevin Ellenwood, vice president, shared services, Acquity Group

“CA Application Performance Management plus Rackspace web scale engineer expertise provides enterprise customers with a holistic view across their dedicated, cloud and hybrid hosted environments, allowing organizations to identify, isolate, and resolve performance issues before they impact end-users and the business.” — Mike Sargent, general manager, enterprise management, CA Technologies

“Rackspace isn’t just another one of our vendors; they are partners and an extension of our team. They treat our clients’ needs as a top priority, and move at an agency’s pace. The countless hours they spend helping us architect the right solutions, and their desire to help us work more efficiently is just a small part of their first-class Fanatical Support.” — Ray Velez, global chief technology officer, Razorfish

“As a Rackspace Partner we are very excited to see Rackspace moving into the application layer support with Adobe CQ. Their ‘fanatical support’ would bring significant value to the marketing platforms we have in production.” Mohammad Wasim, worldwide infrastructure practice lead, SapientNitro

About Rackspace
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 190,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. The company offers choice, flexibility and freedom from vendor lock in. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and is featured on Fortune’s list of 100 Best Companies to Work For. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices and data centers around the world. For more information, visit https://www.rackspace.com.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with the Rackspace Critical Application Services; anticipated operational and financial benefits from the Rackspace Critical Application Services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from the Rackspace Critical Application Services may not materialize because these products and services are not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the products and services cost effectively, differentiate the products and services from competitive products or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the products and services, (iii) changes in technology which adversely affect the benefits of the products and services, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended June 30, 2012, filed with the SEC on August 9, 2012. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.