Rackspace DevOps Automation Service Helps Appboy Quickly Deploy and Scale Marketing Automation for Apps Platform

DevOps service delivers automated infrastructure, enabling Appboy to handle billions of data points every month

SAN ANTONIO, Texas – April 9, 2014 – Rackspace® Hosting (NYSE: RAX), the open cloud company, today announced that Appboy, a leading platform for marketing automation for apps is leveraging Rackspace DevOps Automation Services to quickly deploy and scale their application platform. This service, which launched in December, is gaining momentum, as it is allowing Appboy and a variety of other companies to automate the process of deploying and scaling hybrid cloud infrastructure for fast-growing applications.

Rackspace DevOps Automation Service enables developers and IT departments to accelerate time to market for their products and features by allowing them to deploy, scale and test new configurations in hours rather than days. In addition, the service can help improve the process of software deployments and to create more frequent software releases, as automating processes will allow organizations to provision servers consistently and can help reduce mistakes typically caused by manual installation and configuration.

Prior to using Rackspace DevOps Automation Services, Appboy used a platform-as-a-service (PaaS) offering with mixed results. As the company grew and new customers created unpredictable spikes of traffic, some services were not performing as well as in the cloud. The PaaS solution lacked the ability to move CPU and memory intensive workloads to physical machines in conjunction with virtual machines. When building new virtual machines as peak traffic would hit, Appboy experienced lengthy server build times of almost thirty minutes. On top of this, Appboy had to rely on its PaaS provider for supporting the latest versions of core system components such as Ruby, which would not always be available on the PaaS directly after the public release.

“We started out by creating some of our own automation, except we were mostly hobbyists doing what we could,” said Jon Hyman, co-founder and chief information officer, Appboy. “After recognizing our own limitations, we began working with Rackspace and having their team of DevOps and server automation specialists who know best practices to help us simplify managing our environment. They can take control of our infrastructure and really understand everything that we are running on. It’s been really useful for us, as we are able to offload the majority of our server automation support over to Rackspace, while we focus on our core application.”


As the company is experiencing massive growth, Appboy uses Rackspace DevOps Automation Services atop a hybrid cloud to help deploy and scale applications more efficiently:

  • Agile infrastructure for massive scalability: Appboy is handling billions of data points each month from hundreds of millions of smartphone users. As they are adding more servers to meet the demand, their infrastructure has doubled in the last six months. The Rackspace DevOps team is building the agile infrastructure that can help handle current needs and scale up for the future.
  • Focusing on massive growth: Appboy has grown over 40x since mid-2013, and they need to focus on their application rather than server automation to meet their customer needs. Rackspace’s DevOps team works with Appboy to understand their application and automate application deployment and scaling, allowing Appboy to primarily focus on expanding their product.
  • Reducing server build times:  Appboy has been able to reduce server build times by 67 percent by using automation solutions built specifically for their needs and allowing them to handle unpredictable traffic spikes from hundreds of millions of users.

“The DevOps movement marks a significant shift in how compute, network, storage and other services are utilized, similar to how the Industrial Revolution drove step function change in manufacturing,” said Odus Wittenburg, senior vice president, Americas, Rackspace. “Rackspace DevOps Automation Service gives customers access to a team of DevOps specialists ready to help automate their application environments from the ground up so that they can deploy new features quickly, which drives customer satisfaction.”

DevOps Automation Services is expected to be available in general availability later this year. For more information, please visit: https://www.rackspace.com/devops/.

About Rackspace

Rackspace® (NYSE: RAX) is the global leader in hybrid cloud and founder of OpenStack®, the open-source operating system for the cloud. Hundreds of thousands of customers look to Rackspace to deliver the best-fit infrastructure for their IT needs, leveraging a product portfolio that allows workloads to run where they perform best—whether on the public cloud, private cloud, dedicated servers, or a combination of platforms. The company’s award-winning Fanatical Support® helps customers successfully architect, deploy and run their most critical applications. Headquartered in San Antonio, TX, Rackspace operates data centers on four continents. Rackspace is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.com.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.  Risks, uncertainties and assumptions include issues relating to the performance of a customer’s configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-K for the quarter and year ended December 31, 2013, filed with the SEC on March 3, 2014. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Rackspace Media Contact:

Andre Lenartowicz