Ulta Beauty (NASDAQ: ULTA) provides All Things Beauty, All in One Place™. Ulta Beauty also offers a full-service salon in every store, featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of July 2017, Ulta Beauty operates more than 1,000 retail stores across 48 states and the District of Columbia and also distributes its products through its website, ulta.com, which includes a collection of tips, tutorials and social content.
The Obstacles They Faced
Ulta Beauty was tasked with delivering an online experience that mirrors the ease and delight guests receive in the store.
What We Achieved Together
A highly available site that offers strong performance during peak seasonal traffic along with zero-downtime deployments and the freedom to beta test new feature functions by controlling traffic flow. Ulta also now has near real-time disaster-recovery capabilities.