Customer Stories: Pep Boys

Pep Boys


Pep Boys is a nationally recognized brand, which operates over 700 automotive aftermarket retail stores, with a recent push into ecommerce.


Deploy a highly scalable and reliable ecommerce platform, with single cart checkout, expanding online offerings to the automotive customer, becoming the leader in revolutionizing customer interaction within the automotive vertical and creating a multichannel customer experience from the website to the retail store.


Pep Boys is enabled to provide the best service and customer experience online, allowing customer interaction from the website to the retail store, while bringing innovation to automotive ecommerce, and allowing Rackspace to manage the platform and infrastructure.

How We Helped Pep Boys


Managed Hosting, Managed Cloud, Managed Public Cloud, Managed Private Cloud, Security, Virtualization


OpenStack Public Cloud, Rackspace Private Cloud powered by VMware, VMware

About the Customer

In 1921, four Navy buddies pooled together $800 to open a single auto parts supply store in Philadelphia. This venture would go on to become the multi-billion dollar nationwide retail and service chain that is known as Pep Boys today. With over 700 stores across the United States and Puerto Rico, the company has come a long way from its humble beginnings. Pep Boys is a nationally recognized brand which has become a mainstay in the automotive aftermarket industry.

Fanatical Support to me is someone who is not just punching a clock, but someone who is engaged with the partnership in place, a team who is invested personally in how things go and holds themselves to a specific standard. I’m looking to Rackspace to fill that gap.

Chris Vitale
VP, Digital Operations & eCommerce, PepBoys

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