BroadbandTV powers YouTube content creation, optimization and monetization
One of the world’s largest entertainment networks on YouTube developed infrastructure to support improved viewership of content, build metrics for insights, and optimize videos for consumption for their 15,000 YouTube network partners
Develop infrastructure to support delivery of media performance, enhancing algorithm products for partners and handling big dataSolutions Cloud, Cloud Management & Operations, Data Management, Data Strategy & Governance Platforms Cloud, Amazon Web Services (AWS)
A multi-channel YouTube Network, BroadbandTV (BBTV) is one of the world’s largest entertainment networks on YouTube with over 15,000 network partners amassing over 1.5 billion impressions per month. The Vancouver, BC-based company operates the third largest Multi-Channel Network on YouTube and manages a massive number of videos for its partners on YouTube, offering professional services in areas like SEO, content optimization and monetization.
The obstacles they faced
Supporting scalable content optimization tools
Committed to using technology to provide services to its partners, BBTV built products using state of the art algorithms to improve viewership. In addition, the company built metrics for insights and optimized videos for consumption. BBTV needed to deliver these innovative products and features at scale with an infrastructure that could handle big data. Security and high availability were also big concerns for the business.
Designing a secure isolated deployment protected from DDoS attacks had to be a priority. Given the pace with which the company was moving forward, the need to automate the deployment was of an equal priority.
How we helped
Onica by Rackspace Technology worked closely with the development team to design and implement a secure virtual network using Amazon’s VPC service and deploy services like ELB to limit access to internal servers, while allowing for scale in the future.
What we achieved together
The relationship between BBTV and Onica by Rackspace Technology continues today, focusing on areas like cost optimization, the introduction of various testing and sandbox environments to support the internal agile process and the growing number of products in development, best practices, and policies for access and management of AWS resources, operational management of the production systems, etc.
The deployment of the products coming online at the time was scripted to take advantage of Elastic Beanstalk and RDS, reducing the pain for deploying to a complex clustered environment and removing the most typical tasks for maintaining and operating the environment while making it easy to scale.
As BBTV’s products like VISO Catalyst were successfully rolled out to all BBTV partners, the need to process massive amounts of video and accelerate the on-boarding process of new partners led to its deployment of more products that had to perform extremely fast.
Cost was a significant risk for the company and lots of design thoughts went into designing the deployment to take advantage of the AWS spot pricing and reduce the bandwidth for moving data in and out of the network.
Onica by Rackspace Technology and BBTV have been able to architect a highly de-coupled solution using spot instances and Amazon SQS workers to process around half a million YouTube videos in a few weeks for a fraction of the cost it would take to do that with one of the largest instances available if the product was run on it in the same way it was tested internally before the release.
About Rackspace Technology
Rackspace Technology is the multicloud solutions expert. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future.
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