Harnessing the Power of Generative AI with Amazon Bedrock, Amazon SageMaker JumpStart and FAIR

Khobaib Zaamout, Ph.D, Lead Data Science Architect, Rackspace Technology

Generative AI is revolutionizing the way businesses operate and interact with customers. With advancements in machine learning (ML) and the availability of massive amounts of data, enterprises can now leverage generative AI models to create new content and ideas. Amazon Bedrock, Amazon SageMaker JumpStart and Foundry for AI by Rackspace (FAIR™) are key players in this domain.

In this blog, we will explore the capabilities of these platforms and how they enable businesses to harness the power of generative AI in a secure, responsible and scalable manner.

Unleashing the potential of generative AI with Amazon Bedrock and Amazon SageMaker JumpStart

Amazon Bedrock and Amazon SageMaker JumpStart are Amazon Web Services (AWS) responses to the enormous demand for generative AI applications. Amazon Bedrock is a comprehensive managed service that provides developers access to foundational models for generative AI applications. It simplifies the process of building and deploying generative AI solutions by offering API endpoints to pre-trained and deployed models from industry-leading companies like AI21 Labs, Anthropic, and Stability AI alongside Amazon's Titan models.

The foundational models that Amazon Bedrock provides are large language models (LLMs) capable of performing various tasks, including text and code generation, chatbots, search, text summarization and image generation. These models are trained on vast amounts of data and have billions of parameters, allowing them to learn complex concepts and adapt to various contexts. 

JumpStart is a resource within Amazon SageMaker that provides pre-trained, open-source models and solution templates for various machine-learning problems, including generative AI problems.

JumpStart brings publicly available foundation models, such as those found in HuggingFace's model repository, into Amazon SageMaker's ecosystem, allowing developers to easily customize these models with their data, deploy them at scale and benefit from Amazon SageMaker's incredible offerings. It also offers proprietary generative models from industry-leading companies, such as AI21 Labs, Cohere, and LightOn.

By leveraging Amazon Bedrock and Amazon SageMaker JumpStart, developers can tap into the power of generative AI without the need to build their own infrastructure or train models from scratch. The platforms integrate seamlessly with AWS services, such as Amazon EventBridge and AWS Lambda, making deploying and scaling generative AI applications in the cloud easy.

Accelerating the adoption of generative AI with FAIR

Foundry for AI by Rackspace (FAIR™) is a global offering that aims to accelerate the secure, responsible and sustainable adoption of generative AI solutions across industries. FAIR provides various services through its expert consultants to help organizations harness the transformative power of generative AI. The FAIR Ideate engagement facilitates collaborative ideation sessions to uncover actionable use cases for generative AI with defined business impacts. The FAIR Incubate program enables enterprises to co-create their first generative AI solution, establishing the technology stack and assessing its viability. Finally, the FAIR Industrialize effort focuses on transforming the AI solution into a production-ready product, implementing governance, defining metrics and optimizing the AI model and infrastructure. 

Harnessing the power of generative AI with Amazon Bedrock, JumpStart and FAIR

The combination of Amazon Bedrock, Amazon SageMaker JumpStart and FAIR offers enterprises a comprehensive ecosystem to unlock the full potential of generative AI.

Amazon's generative AI offerings enable accessing, customizing, deploying and monitoring cutting-edge foundation models while benefitting from the seamless integration with AWS services.

FAIR complements Amazon's offerings by providing enterprises with the necessary expertise and services to accelerate the adoption of generative AI. By leveraging both offerings, enterprises can confidently build and deploy generative AI applications securely and responsibly while leveraging the scalability and reliability of cloud infrastructure.


Generative AI is transforming how businesses operate, and services and offerings like Amazon Bedrock, Amazon SageMaker JumpStart and FAIR are at the forefront of this revolution. These platforms empower developers and enterprises to build and deploy generative AI applications at scale by providing access to foundational models and comprehensive services.

Rackspace Technology is a preview partner for Amazon Bedrock and supported foundation models for a range of use cases, including chatbots for text summarization and file type location, call center analytics, semantic search for websites, and email thread summarization. This exploration allows us to develop and validate innovative solutions and deliver tangible outcomes for our customers.

The combination of Amazon's cloud infrastructure and Rackspace Technology's expertise in multicloud solutions helps to ensure the secure, responsible and sustainable adoption of generative AI across industries. As generative AI continues to evolve, Amazon Bedrock, Amazon SageMaker JumpStart and FAIR will play a pivotal role in enabling businesses to unlock the limitless possibilities of this transformative technology.


FAIR logo

Capitalize on the power of AI, quickly and responsibly with Foundry for AI by Rackspace Technology (FAIR™).

FAIR™ is at the forefront of global AI innovation, paving the way for businesses to accelerate the responsible adoption of AI solutions. FAIR aligns with hundreds of AI use cases across a wide range of industries while allowing for customization through the creation of a tailor-made AI strategy that’s applicable to your specific business needs. Capable of deployment on any private, hybrid or hyperscale public cloud platform, FAIR solutions empower businesses worldwide by going beyond digital transformation to unlock creativity, unleash productivity and open the door to new areas of growth for our customers. Learn more →

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