Rackspace Hybrid Open Cloud Gives Buffalo Customers Continuous Access to Terabytes of Content Storage

OpenStack powered cloud platform provides massive cloud storage and data access via web connected devices for consumers and SMB customers

SAN ANTONIO, April 4, 2013 - Rackspace, the open cloud company, has been selected by Buffalo, a leading global provider of networking and storage solutions for the home and small business environments, to provide the open cloud infrastructure that will power its new product, BuffaloLink. This product will give Buffalo customers easy access to terabytes of content, using the cloud to access their data at their home or office from anywhere.

“Fanatical Support is the number one reason why we chose Rackspace. When you run a cloud, it should run smoothly. To give our customers connections 24x7x365 days a year is paramount,” said Daisuke Maki, General Manager, Buffalo. “In developing BuffaloLink, we were really dependent on the support and expertise of Rackspace, along with the technology behind its open cloud. We depend on Rackspace as a trusted technology partner to help us provide our customers with the best user experience possible.”

Cloud technology based on open, non-proprietary software codes means it’s easier to create seamless access to data from anywhere with an internet connection.  Buffalo considers OpenStack to be part of its solution and enables the company to deploy in new regions around the world.

Previously, remote access to data on office or home computers required sophisticated technical expertise or extensive helpdesk assistance to navigate through a maze of different formats and security protocols. Buffalo’s BuffaloLink uses a hybrid open cloud environment provided by Rackspace, via RackConnect® and Rackspace Private Cloud powered by OpenStack, to create a software engine that pushes data through that maze without delays, detours and dead ends.


With BuffaloLink, customers can remotely access digital content such as pictures, music and videos stored on the customer’s network attached storage appliance (NAS) from anywhere in the world using their PC, Mac, tablet, or smartphone.  As a premier remote access service, BuffaloLink is:


  • Simple - Customers who are not familiar with computer networking or firewall protocols can use any Web-connected device to remotely access content on their NAS device at home or in the office, remotely, without having to be an IT expert, or use a help desk.
  • Affordable - Rackspace’s open cloud helps provide Buffalo Technology’s consumer and SMB customers with a cloud-based data storage service capable of storing huge amounts of information accessible from the cloud without any monthly services fees - every photograph they’ve ever taken, for example - without incurring substantial costs.
  • Timely - The increased usage of sophisticated wireless devices among average consumers demonstrates there is a pressing need for an “open” technology to remove conventional barriers to wireless data access.


“Buffalo is utilizing the hybrid open cloud to provide an IT platform that allows BuffaloLink to deliver an intuitive, cost effective way for customers to access data services,” said John Engates, CTO at Rackspace. “We are excited to support Buffalo as they continue to grow their products and drive innovation. As consumers and businesses become more mobile focused, remote data access is going to play an important role in everyday digital life.”


About Rackspace

Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune’s list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices and data centers around the world. For more information, visit www.rackspace.com.


About Buffalo
Buffalo, based in Nagoya, Japan, is a leading global provider of award-winning networking, storage, multimedia and memory solutions for the home and small business environments as well as for system builders and integrators. With over three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology.  For more information about Buffalo and its products, please visit www.BuffaloTech.com.


Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions or other products and services; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer’s configuration caused by forces within or outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-K for the year ended December 31, 2012, filed with the SEC on March 1, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


Media Contact:

Christina Weaver