Customer Stories: Basic Outfitters

Basic Outfitters


The brainchild of husband-and-wife team Michael and Laura Dweck, Basic Outfitters offers a convenient, online shopping experience for purchasing men’s basics.


Accommodate rapid sales growth and manage potential traffic spikes as the startup men’s brand earns increasing market share and exposure.


Powered by a Rackspace public cloud solution, including servers, databases, load balancers and Redis®, Basic Outfitters has been able to manage a 1,000 percent jump in sales and 25 percent month-over-month sales growth.

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How We Helped Basic Outfitters


Managed Hosting, Managed Cloud, Managed Public Cloud, Scalability, Website Hosting


OpenStack Public Cloud

About the Customer

Men’s fashion retailer leverages public cloud to manage a massive traffic spike after nationwide television debut.

As you study how other people have failed, you’ll really see the shining stars in the server game.

Michael Dweck
Co-founder and President

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