Customer Stories: Ulta Beauty

Ulta Beauty


Ulta Beauty (NASDAQ: ULTA) provides All Things Beauty, All in One Place™. Ulta Beauty also offers a full-service salon in every store, featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of July 2017, Ulta Beauty operates more than 1,000 retail stores across 48 states and the District of Columbia and also distributes its products through its website,, which includes a collection of tips, tutorials and social content.


Ulta Beauty was tasked with delivering an online experience that mirrors the ease and delight guests receive in the store.


A highly available site that offers strong performance during peak seasonal traffic along with zero-downtime deployments and the freedom to beta test new feature functions by controlling traffic flow. Ulta also now has near real-time disaster-recovery capabilities.

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How We Helped Ulta Beauty


Ecommerce Hosting, Managed Hosting, Managed Private Cloud, Networking, Performance, Uptime, Virtualization, Web Content Management, Website Hosting


Oracle Retail, RackConnect Global, Rackspace Private Cloud powered by VMware, VMware

About the Customer

Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. The company offers over 20,000 products from over 500 well-established and emerging beauty brands, including Ulta Beauty’s own private label.

Our ability to be able to leverage that partnership [with Rackspace], and have them react quickly to support our business, in a short period of time, speaks volumes.

Michelle Pacynski
VP, Guest Facing Systems

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