Internet Fusion manages niche ecommerce websites, providing action sports gear from the world’s leading brands. Internet Fusion builds an international web presence for its retail brands, backed by tailored customer service and warehousing solutions.
Internet Fusion’s traditional IT infrastructure design was limiting their ability to grow. Given the competition in the online retail space, Internet Fusion wanted to build a platform that provided the fastest and most reliable shopping experience for their international audience, and that’s why they landed on AWS.
Rackspace Fanatical Support® for AWS, and Professional Services, collaborated with Internet Fusion to plan and manage their migration to AWS. The move also involved automating application level deployment to help them scale with demand without manual intervention, whilst maintaining reliable customer service.
Taking place across all its sites in eight weeks, the migration has already driven business value with record Black Friday sales in November 2017.
How we helped Internet Fusion
About the Customer
Internet Fusion boasts 10 international ecommerce websites in its growing portfolio of specialised outdoor clothing and sports equipment. Based in the UK, it owns and operates e-commerce platforms for brands such as Blackleaf and Priory, and most recently Surfdome. Following acquisition of Surfdome, Internet Fusion collaborated with Rackspace to strengthen its IT infrastructure to better cope with future growth and acquisition activity.
"I have seen our website speed improve significantly, and that has a real effect on the conversion rate that we get with our customers."
Head of Online