Customer Stories: Cotton Australia

Cotton Australia

Our Customer

Cotton Australia is the peak representative body for the Australian cotton growing industry.

The Obstacles They Faced

Cotton Australia wasn’t using Salesforce CRM to its fullest capacity, finding it difficult to extract information, track interactions with growers and manage the day-to-day operations with its current manual processes.

What We Achieved Together

By partnering with Rackspace Application Services for CRM, Salesforce was set up for efficient use by Cotton Australia and tailored to its specific business needs rather than taking a one-size-fits-all approach.

Read the Case Study

How We Helped


Customer Relationship Management (CRM), Professional Services



Rackspace helped us see how Salesforce can be tailored to any specific business need such as keeping a centralised database. This database keeps grower contacts up to date and allows Regional Managers to more effectively communicate to their Growers.

Michael Murray
General Manager of Operations

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