Customer Stories:
Basic Outfitters

Basic Outfitters


The brainchild of husband-and-wife team Michael and Laura Dweck, Basic Outfitters offers a convenient, online shopping experience for purchasing men’s basics.


Accommodate rapid sales growth and manage potential traffic spikes as the startup men’s brand earns increasing market share and exposure.


Powered by a Rackspace public cloud solution, including servers, databases, load balancers and Redis®, Basic Outfitters has been able to manage a 1,000 percent jump in sales and 25 percent month-over-month sales growth.

Read the Case Study


Managed Hosting, Public Cloud, OpenStack Public Cloud, Data Services, Data Services

About the Customer

Men’s fashion retailer leverages public cloud to manage a massive traffic spike after nationwide television debut.

Basic Outfitters

"As you study how other people have failed, you’ll really see the shining stars in the server game."

Michael Dweck

Co-founder and President

Start the Conversation

Change your region: