Customer Stories:
Basic Outfitters

Basic Outfitters

Business

The brainchild of husband-and-wife team Michael and Laura Dweck, Basic Outfitters offers a convenient, online shopping experience for purchasing men’s basics.

Challenges

Accommodate rapid sales growth and manage potential traffic spikes as the startup men’s brand earns increasing market share and exposure.

Outcome

Powered by a Rackspace public cloud solution, including servers, databases, load balancers and Redis®, Basic Outfitters has been able to manage a 1,000 percent jump in sales and 25 percent month-over-month sales growth.

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Solutions

Managed Hosting, Public Cloud, OpenStack Public Cloud, Data Services, Data Services

About the Customer

Men’s fashion retailer leverages public cloud to manage a massive traffic spike after nationwide television debut.

Basic Outfitters

"As you study how other people have failed, you’ll really see the shining stars in the server game."

Michael Dweck

Co-founder and President

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