Private cloud data centre expansion moves Pipedrive closer to clients

The obstacles they faced

Pipedrive began as a CRM application built by sales professionals for sales professionals, and mostly for small companies. But as the company grew from a few clients to nearly 100,000, so did its global reach. Pipedrive started with one public cloud data centre in the U.S., which was later upgraded to Managed OpenStack Private Cloud. To meet the needs of its expanding customer base, Pipedrive needed additional data centres with a similar infrastructure and setup.

In particular, Pipedrive needed data centres that were closer to its users, including in the UK and European countries outside of the EU. A leading reason for the expansion was to alleviate stress on the existing data centres and ensure its clients were well supported. A second critical reason was to better meet highly localized security, compliance and data sovereignty requirements, such as GDPR.

Just as Pipedrive was searching for a new data centre, Rackspace Technology® was building its first German data center in Frankfurt. Pipedrive opened its second data center in that location. Its third location was in London, and it will soon open a fourth location in the U.S.  

“We're always looking at new ways to branch out and geo-expand our application,” said Kristjan Elias,Head of Infrastructure at Pipedrive. “We have a long relationship with Rackspace Technology, and they have proved to be highly experienced in the services we need. The company has been with us all along, helping facilitate our cloud infrastructure growth. Since we have a great relationship with Rackspace Technology, we know how to work with the company and leverage its service to meet our needs, such as scaling our infrastructure.”

What we achieved together

The installation and management of OpenStack Private Cloud in multiple state-of-the-art data centres around the world has brought Pipedrive’s CRM sales and marketing platform closer to its U.S., UK and European customers, including several eastern European and Middle Eastern countries such as Turkey and Israel.

The regional presence of the data centres ensures Pipedrive can minimise response times and meet customers’ regionally specific security, compliance and data sovereignty requirements.

Its network of Rackspace Technology data centres reduces customers’ risk in the unlikely event of data centre or connectivity issues. It also reduces the risk of congestion or saturation on the platform and, therefore, the need for engineering remediation. This helps to ensure that Pipedrive customers experience high levels of performance.

Following the most recent data centre launch in the UK, Pipedrive is planning its first customer migrations to the region. Rackspace Technology is involved in every stage of the project, from ideation to scoping to execution. It will also provide ongoing maintenance.  

The future for Pipedrive includes multicloud and many more data centers. Rackspace Technology will continue to help the company launch and manage new applications on AWS, especially in remote areas of the world.