Customer Stories: HK Express

HK Express


In 2013, HK Express disrupted Hong Kong’s commercial airline industry by focusing on affordability and on-time reliability. It now flies to 27 destinations across Asia.


As a young airline in a competitive market, HK Express had to stay fast and lean. It needed a technology partner that could help provide a seamless booking experience for value-conscious travelers.


With its Rackspace-managed infrastructure running smoothly, HK Express can keep its internal teams small while focusing on its core business: affordable flights that connect families, loved ones and business partners across Asia.

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How We Helped HK Express


Infrastructure, Managed Hosting, Managed Private Cloud, Performance, Scalability, Virtualization


Dedicated Servers, Rackspace Private Cloud powered by VMware, VMware

About the Customer

HK Express is Hong Kong’s first and only low-cost carrier (LCC). In the four years since its maiden flight, on Oct. 27, 2013, it has expanded service to 27 destinations across Asia. By focusing on affordable fares and on-time reliability, HK Express has brought more choices to Hong Kong’s aviation consumers. It’s also a founding member of U-FLY Alliance, the world’s first consortium of independent LCCs.

Our ecommerce conversion rates have increased 50% following our move to Rackspace, and the Rackspace name has a high level of trust within the business.

Greg Green
General Manager of Ecommerce

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