Customer Stories: DFS


Our Customer

DFS is the UK’s leading upholsterer, with over 110 stores nationwide as well as additional outlets in Ireland, Holland and Spain. 

The Obstacles They Faced

As with many retailers, DFS experienced a huge increase in mobile and online shoppers, with their platforms especially popular among customers researching new purchases. This was combined with two peak shopping phases throughout the year, one being the ‘Guaranteed by Christmas’ ordering period in September, and the other around the Boxing Day sales. 

What We Achieved Together

As a business, DFS has achieved market leading status and has reported double digit increases in sales for the past three years. With Rackspace expertise, DFS has been able to roll out IT transformation and migration projects such as a new commerce platform that helps them stay ahead of the competition and cope with busy periods. 

Read the Case Study

How We Helped


Managed Hosting, Managed Private Cloud, Professional Services, Virtualization


Rackspace Private Cloud powered by VMware, VMware

If you had told me a year ago that we would be able to roll out this new infrastructure in such a short space of time, I would have been really amazed. The insight offered by Rackspace makes this easy to manage, allowing us to focus on key business objectives rather than IT maintenance.

Russell Harte
Group Technology Director at DFS
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