Customer Stories: Benefit Cosmetics

Benefit Cosmetics


Global beauty brand selling cosmetics at retail and online.


Expand global digital presence; Deliver the Benefit Brand Experience to all potential customers in their local language.


Take company brand and product information global, deliver the experience across all browsers and devices and leverage consistent uptime and better performance.

Read the Case Study

How We Helped Benefit Cosmetics


Data Services, Ecommerce Hosting, Managed Cloud, Managed Multi-Cloud, Managed Public Cloud, Security, Virtualization, Web Content Management


Amazon Web Services (AWS), Dedicated Servers, MongoDB, Rackspace Private Cloud powered by VMware, SAP Hybris

About the Customer

San Francisco-based Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Benefit Cosmetics is conceived on the notion of making cosmetics and beauty fun and more approachable. The company slogan, “laughter is the best cosmetic” derives from this concept. What had been initially founded as a beauty boutique is today a global beauty brand, available at more than 2,000 cosmetics counters in nearly 40 countries. Benefit Cosmetics LLC is a $1B subsidiary of LVMH, with the majority of sales arriving through indirect channels, such as Macy’s and Sephora.

The expertise that we were really looking for and what we've leveraged from Rackspace has been tremendous.

Steve Reichgut
Director of Engineering and Web Operations, Benefit Cosmetics

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