{"id":7266,"date":"2021-08-20T08:37:04","date_gmt":"2021-08-20T08:37:04","guid":{"rendered":"https:\/\/rax-stg-wp-aws.com\/blogs\/unleashing-the-superpowers-of-data-with-google-cloud\/"},"modified":"2026-11-03T19:28:22","modified_gmt":"2026-11-03T19:28:22","slug":"unleashing-the-superpowers-of-data-with-google-cloud","status":"publish","type":"blogs","link":"https:\/\/www.rackspace.com\/en-gb\/blogs\/unleashing-the-superpowers-of-data-with-google-cloud\/","title":{"rendered":"Unleashing the superpowers of data with Google Cloud"},"content":{"rendered":"

Overview<\/strong><\/p>\n

Customers today are in different stages of their Data modernization journey, and they need advice to fully realize the power of data based on their workflows. This article aims to offer a phased approach starting from simple data analytics to complex data 
\nworkflows, machine learning models and Data Visualization insights using GCP\u2019s SmartAnalytics tools. The tool helps customers to accelerate their data adoption strategy and extract meaningful insights based on their data workflows to drive their business 
\nforward<\/p>\n

The Google BigQuery is the power centre of Google Cloud Platform, and it can be chosen as the one stop service for all the customer challenges in the Data world. BigQuery is flexible, open, and intelligent. It replaces a Data Warehouse on prem and helps to create Data Marts by organizing the tables into different datasets as per the business requirement. Most importantly, BigQuery can be used as a Data Lake to load the raw data,and then transform the raw data according to the respective requirements. It can be an authorized distributor across your business. . <\/p>\n

\nThe following phases depicts how to kickstart the customers\u2019 data journey.<\/p>\n

Phase 1: Static Analytics<\/strong><\/p>\n

Loading data (csv, json, Google Drive) manually into BigQuery, then query data from BigQuery followed by producing powerful visual dashboards via Google Data Studio. <\/p>\n

\"gcp<\/p>\n

Phase 2: Batch Pipeline Data Analytics <\/strong><\/p>\n

In the second phase, you need to automate and perform parallel data processing with the help of Cloud Dataflow using any types of files (csv, json) from Google Cloud Storage Bucket. Then, you need to upload the Data into analytics engine BigQuery. By using an ELT approach, de-normalize and perform transformations as per customer\u2019s requirement by creating the specific views and tables. Followed by building the powerful dashboards using Google Data Studio as the visualization tool. You can have multiple visualization options like Tableau, Qlik on the GCP VM\u2019s and the Google\u2019s native Visualization tool Looker. <\/p>\n

\"gcp<\/p>\n

Phase 3: Deeper data exploration<\/strong><\/p>\n

In this phase, you can perform interactive Data Exploration, and quick visualization of the Data present in the BigQuery using AI Platform Notebook. You can start this phase by spinning an AI Platform Notebooks which allows the user to explore, analyze, transform, and visualize their data from Bigquery in much more depth fueled by the power of Python. The Jupyter Notebook seamlessly connects and interacts with the BigQuery in this phase.<\/p>\n

 <\/p>\n

\"gcp<\/p>\n

Phase 4: Simple ML Insights <\/strong><\/p>\n

This phase initiates the journey into ML by creating the respective models via BigQuery ML. This helps to predict the next values in the data. The process includes to write SQL like queries into BigQuery to create Machine Learning models, to train the data and predict the next values with respect to the data in the BigQuery.<\/p>\n

Phase 5: Realtime Processing<\/strong>
\nData pipelines captures Realtime or IoT data, ingested with the help of asynchronous messaging service by Cloud Pub\/Sub. From this, you need to run parallel data processing using Dataflow, followed by feeding the data to BigQuery and generating dashboards using Google Data Studio. You can save the cost of the BigQuery streaming inserts by another option to use micro batch inserts from the Google Cloud Storage with the help of Google Data Flow. <\/p>\n

\"gcp<\/p>\n

 Phase 6: ETL Processing<\/strong>
\nThe Data Fusion is a no code transformation tool, which helps to perform the ETL with the help of Graphical User Interface, same as the On-prem ETL Tools. Additionally, it does Data Wrangling for the Data Analyst to prepare the data before transformation.<\/p>\n

Summary –  Data Modernizing Journey<\/strong><\/p>\n

Kickstart the customer\u2019s Data journey with the help of Google Cloud Native tools like-Google BigQuery, Google Data Studio, Dataflow, Cloud Pub\/Sub, AI Platform, BigQuery ML and Data Fusion by adopting the above phased approach in a easy and a simple manner.
\nThe following snapshot reflects the last stage of the Data Modernization Journey.<\/p>\n

\"gcp<\/p>\n

All the above-described phases can be demonstrated with respect to the sample data and data pipelines. This makes it easier for customers to understand better on how to get started on their Data cloud journey. <\/p>\n","protected":false},"excerpt":{"rendered":"

Unleashing the superpowers of data with Google Cloud<\/p>\n","protected":false},"author":2,"featured_media":7268,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"content-type":"","nid":"26347","content_type":"blog","created_by":"10130","authored_on":"2023-12-07T09:37:04+00:00","field_article_industries":"","tag_category":"Technical","field_blog_author_text":"by Rackspace Technology Staff","seo_description":"Add articles to existing replication in SQL Server without reinitializing snapshot. Improve database performance.\r\n","field_featured_image":"","insights_image":"\/wp-content\/uploads\/2026\/blog_technical_images\/26347-insights_image-google-cloud-technical-blog-1-insights.jpg","field_partners":"","rxt_platforms":"Google Cloud Data","product":"","publisheddate":"2021-08-20T08:37:04","rxt_solutions":"Analytics & Business Insights, Analytics Platforms","opengraph_tag":"","x_tag":"","teaser_flag":"Technical Blog","seo_titile":"Capitalize your Data with Google Cloud | Rackspace Technology","field_topics":"","field_slug":"unleashing-superpowers-data-google-cloud","footnotes":""},"categories":[178],"tags":[204],"class_list":["post-7266","blogs","type-blogs","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-technical"],"_links":{"self":[{"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/blogs\/7266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/blogs"}],"about":[{"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/types\/blogs"}],"author":[{"embeddable":true,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/comments?post=7266"}],"version-history":[{"count":2,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/blogs\/7266\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/blogs\/7266\/revisions\/9306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/media\/7268"}],"wp:attachment":[{"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/media?parent=7266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/categories?post=7266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rackspace.com\/en-gb\/wp-json\/wp\/v2\/tags?post=7266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}