Rackspace Digital Managed Services

Yeti Coolers

History

In 2006, YETI Coolers was founded with a single mission – to build the cooler that people would use every day if it existed. A cooler that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that simply wouldn’t break. Today YETI Coolers is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And for everyone at YETI Coolers, that’s being outdoors hunting whitetail, catching a tarpon on the fly and spending time with their families and buddies.

Business

YETI Coolers builds one-piece, seamless constructed coolers for outdoor enthusiasts.

Challenges

How to create the YETI experience in a Digital format.

Solution

Magento Enterprise running on Rackspace Managed Cloud

Outcome

Rackspace expertise of the Magento ecommerce platform has allowed YETI Coolers to fulfill their brand promise to customers in the Digital space.

Alex and Ani

History

Alex and Ani is a rapidly growing lifestyle brand created by Rhode Island-based designer Carolyn Rafaelian, Founder, Creative Director and CEO. Rafaelian hails from a family of jewelry manufacturers whose first RI factory opened in 1966. Rafaelian worked in the family business for a decade before launching her own line, named Alex and Ani, after her two eldest daughters. She opened her first store in 2009 in Newport, RI and began selling unique designs influenced by her spiritual outlook and commitment to social and environmental consciousness. Today, Alex and Ani has more than 40 stores in the US, more than 1500 points of sale worldwide, and is growing at breakneck speed. However, the company remains committed to charitable causes and eco-conscious production. The brand’s core product is a patented signature expandable wire bangle that can be adjusted; each bangle is adorned with meaningful charms of either overt or private significance.

Business

Alex and Ani is a rapidly growing lifestyle brand best known for their patented signature expandable wire bangles, which may be adjusted and personalized with a variety of special charms.

Challenges

Because Alex and Ani is growing so dramatically, they need to ensure they can scale their environment quickly as their customer base expands and their software needs change.

Solution

Adobe Experience Manager and Magento running on Rackspace Dedicated Servers, Cloud Servers, RackConnect, Load Balancers

Outcome

Alex and Ani is forging onward in their digital expansion, confident they can scale and rely on their partners at Rackspace to develop new solutions as their needs change.

International Military Antiques

History

International Military Antiques was founded by Christian Cranmer in 1981 in Gillette, New Jersey. In 2004, his son Alex joined the business and together they have grown IMA to become the world leader of the military collectibles, and military antiques in the militaria industry. IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find top quality new made reproductions. IMA has supplied the world’s foremost museums (National WWII Museum, Natural History Museum of Los Angeles, West Point Museum), film productions including SAVING PRIVATE RYAN, BAND OF BROTHERS and FURY, private collectors, and historical re-enactors.

Business

World’s largest retailer of vintage military antiques and collectibles.

Challenges

Capitalize on the interest generated and maximize inventory visibility.

Solution

Magento Enterprise running on Rackspace Managed Cloud.

Outcome

Responsiveness and scale that enables the company to deliver consistent, fast performance and support.

Kendra Scott

History

International Military Antiques was founded by Christian Cranmer in 1981 in Gillette, New Jersey. In 2004, his son Alex joined the business and together they have grown IMA to become the world leader of the military collectibles, and military antiques in the militaria industry. IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find top quality new made reproductions. IMA has supplied the world’s foremost museums (National WWII Museum, Natural History Museum of Los Angeles, West Point Museum), film productions including SAVING PRIVATE RYAN, BAND OF BROTHERS and FURY, private collectors, and historical re-enactors.

Business

World’s largest retailer of vintage military antiques and collectibles.

Challenges

Capitalize on the interest generated and maximize inventory visibility.

Solution

Magento Enterprise running on Rackspace Managed Cloud.

Outcome

Responsiveness and scale that enables the company to deliver consistent, fast performance and support.

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