Rackspace® Digital® Managed Services

History

Alex and Ani is a rapidly growing lifestyle brand created by Rhode Island-based designer Carolyn Rafaelian, Founder, Creative Director and CEO. Rafaelian hails from a family of jewelry manufacturers whose first RI factory opened in 1966. Rafaelian worked in the family business for a decade before launching her own line, named Alex and Ani, after her two eldest daughters. She opened her first store in 2009 in Newport, RI and began selling unique designs influenced by her spiritual outlook and commitment to social and environmental consciousness. Today, Alex and Ani has more than 40 stores in the US, more than 1500 points of sale worldwide, and is growing at breakneck speed. However, the company remains committed to charitable causes and eco-conscious production. The brand’s core product is a patented signature expandable wire bangle that can be adjusted; each bangle is adorned with meaningful charms of either overt or private significance.

Business

Alex and Ani is a rapidly growing lifestyle brand best known for their patented signature expandable wire bangles, which may be adjusted and personalized with a variety of special charms.

Challenges

Because Alex and Ani is growing so dramatically, they need to ensure they can scale their environment quickly as their customer base expands and their software needs change.

Solution

Adobe Experience Manager and Magento running on Rackspace Dedicated Servers, Cloud Servers, RackConnect, Load Balancers

Outcome

Alex and Ani is forging onward in their digital expansion, confident they can scale and rely on their partners at Rackspace to develop new solutions as their needs change.

 

Download Case Study

 

"Every second costs money, so maximizing uptime was one of our biggest requirements in doing diligence with hosting providers. Rackspace was rated the top."

Ryan Bonifacino, Vice President of Digital Strategy

History

With an enrollment of approximately 5,000, Abilene Christian University (ACU) is a private university located in Abilene, Texas, and affiliated with Churches of Christ. Founded in 1906, ACU is at the forefront of integration of technology into course curricula. The school has specifically embraced connected-campus, mobile-learning, and smartphone technologies, since 2008, when it became the nation’s first institution of higher learning to isssue incoming freshmen a free Apple iPhone or an iPod Touch.

Business

Acclaimed private university, offering undergraduate and graduate degrees in many fields of study.

Challenges

Upgrade legacy systems, add Adobe Experience Manager and improve administrative workloads.

Solution

Rackspace Managed Cloud for Adobe Experience Manager, Dedicated Servers, Load Balancers.

Outcome

Optimize sites and AEM, enabling staff to focus on core work rather than manage IT infrastructure.

Download Case Study

 

"Rackspace brings not only the administrative side of servers, but also the additional technical expertise and application support to augment our efforts."

Scott Kilmer, Director of Online Marketing

History

Micron Consumer Products Group (Micron CPG) is the channel and consumer-facing business of Micron Technology, Inc., one of the largest memory manufacturers in the world. Through its three global brands – Micron, Crucial, and Lexar – Micron CPG offers enterprise and client SSDs, DRAM solutions, memory cards, and USB flash drives across e-tail, retail, and reseller channels.

Business

Crucial SSDs, Crucial DRAM, Lexar memory cards, Lexar USB drives.

Challenges

Manage and share global digital assets more efficiently, both internally and among outside agency partners.

Solution

Managed Hosting for Adobe Experience Manager (AEM) and Critical Application Services, Rackspace Managed Cloud, Rackspace Dedicated Hosting

Outcome

Using AEM and Rackspace, Micron CPG marketing and creative services teams, as well as the agencies with whom they collaborate, will gain agility and scalability with global content assets.

Download Case Study

 

"it's nice to be able to rely on Rackspace to be part of our team."

Jared Ray, Digital Marketing Manager

History

In 2006 the British marketing conglomerate WPP decided to bring five of its agencies under a single roof, to create a super-agency, Team Detroit. Over the past eight years, Team Detroit has evolved from a marketing-oriented agency into a high-powered development workshop built to meet the demands of the digital marketplace and provide all of the services any manufacturing company needs to promote its products, from marketing and digital media to website development and Omniture analytics. Today, Team Detroit has more than 1500 employees and a diverse portfolio of clients, including well-known brands like Carhartt, Sports Authority, Bosch, and Scotts Miracle-Gro.

Business

Team Detroit was created in 2006, through the merger of five WPP-owned agencies, steadily expanded its client-base, scope, and capabilities over the past eight years, with a full range of services that any manufacturing company needs to promote its products and meet the demands of the digital marketplace.

Challenges

Team Detroit creates large and complex websites, often designed around unique marketing events that require very specific features and technologies, leaving the agency needing a robust hosting platform that can handle heavy traffic and ensure optimal performance 24/7.

Solution

Adobe AEM running on Hybrid Cloud, Rackspace Managed Hosting, Rackspace Critical Applications Services (CAS)

Outcome

Rackspace meets Team Detroit’s hosting needs, providing a platform that is always up, always stable, and ready for anything their design team can envision, and with support from Rackspace’s digital experts, Team Detroit delivers results that meet and exceed their customers’ expectations.

 

 

Download Case Study

 

“The business that we deal with today has a lot of competition, and business owners want results really fast. Because we partner with Rackspace, we’re able to realize our ideas and concepts and marketing goals sooner than the business owners even expect. We are able to provide a brand new experience to the consumer within days because we engage with Rackspace.”

Shan Kumar, Vice President & Technology Director

Start the Conversation

or have a Rackspace specialist contact you

Not Sure Where to Start?

Choose your preferred contact method

Existing Customers

Login to your account for more support

Change your region: