Customer Stories: Ulta Beauty

Ulta Beauty

Our Customer

Ulta Beauty (NASDAQ: ULTA) provides All Things Beauty, All in One Place™. Ulta Beauty also offers a full-service salon in every store, featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of July 2017, Ulta Beauty operates more than 1,000 retail stores across 48 states and the District of Columbia and also distributes its products through its website,, which includes a collection of tips, tutorials and social content.

The Obstacles They Faced

Ulta Beauty was tasked with delivering an online experience that mirrors the ease and delight guests receive in the store.

What We Achieved Together

A highly available site that offers strong performance during peak seasonal traffic along with zero-downtime deployments and the freedom to beta test new feature functions by controlling traffic flow. Ulta also now has near real-time disaster-recovery capabilities.

Read the Case Study

How We Helped


DDoS Mitigation, Ecommerce Hosting, Managed Hosting, Managed Private Cloud, Networking, Performance, Security, Uptime, Virtualization, Web Content Management, Website Hosting


Cisco, Duo Security, F5 Networks, Oracle Retail, RackConnect Global, Rackspace Private Cloud powered by VMware, VMware

"Rackspace’s agility and speed in implementing solutions made all the difference in their effectiveness in supporting our growth."

Michelle Pacynski
VP, Guest Facing Systems
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