Zeotap taps Rackspace Technology to optimize network infrastructure and implement DevOps

This leading customer intelligence platform streamlined its infrastructure and automated internal processes to accelerate product delivery by 40% and reduce its operations load by 80%.

Zeotap Industry SaaS & ISV Challenge

Zeotap was growing quickly and needed help optimizing its processes. After migrating to Google Cloud, it needed to streamline its operations and increase automation in order to build and deliver products faster.

Solutions Cloud, Cloud Adoption & Migration, Cloud Optimization Platforms Cloud, Google Cloud

Our customer

India-based Zeotap is a customer intelligence platform (CIP) that aims to help brands understand their customers and predict behaviors in order to improve customer engagement. Today’s customers expect brands to know what they want, and Zeotap enables brands to build on a nucleus of first-, second- and third-party data to win new customers and grow a loyal base. Through services that range from customer data unification to identity resolution, Zeotap works with global brands, agencies and publishers across Europe and Asia Pacific.

“Given its global expertise in dealing with on-premises as well as cloud solutions, Rackspace Technology can really add value because they are better equipped to troubleshoot and handle complex data operations.”
Ameya Agnihotri, Chief Technology Officer, Zeotap

How we helped

Zeotap was looking for a mature global MSP that could both fill its support gaps today and position its business grow into the future.

Rackspace Technology caught the attention of Zeotap as it was the premier Google Cloud Managed Services Provider. In addition, Zeotap knew it needed a service provider with extensive experience in big data transformation. Zeotap also valued the flexible consumption pricing model offered by Rackspace Technology, which was a significant market differentiator.

Years of rapid growth and expansion had left Zeotap with little time to properly document and streamline its IT architecture. One of the first things Rackspace Technology did was perform a detailed network architecture analysis and provide suggestions for improvement. At the same time, the Rackspace team looked to boost productivity and accelerate development processes through the implementation of DevOps practices.

“The big investment in the first 90 days was to operationally streamline a lot of the internal processes, make sure that they had good documentation in place, make sure that there was good data hygiene and good maturity in how they were addressing compliance,” recalled Kapil Sharma, General Manager for India and the SAARC at Rackspace Technology. “We did a lot of that work so they could run the business in a more predictable and consistent fashion.”

Once the underlying systems were optimized, Rackspace Technology leveraged its automation expertise to help Zeotap shift its focus from operations to developing and improving its product offerings. Now Zeotap was able to better take advantage of some of Google’s most data-centric offerings, often to an unbelievable degree.

"With BigQuery, we are able to operate more efficiently, removing 80% of the operation load that we would otherwise have to manage on a different cloud provider,” explained Sathish K S, VP of Engineering at Zeotap. “As a result, we get to build and deliver products faster."


“Google’s experience working with large-scale datasets makes Google Cloud Platform an excellent fit for us.”

Projjol Banerjea, Co-Founder and Chief Product Officer, Zeotap

What we achieved together

Rackspace Technology was able to leverage its big data and automation experience to transform Zeotap’s DevOps architecture and documentation, which, in turn, allowed it to streamline operations and ease future onboarding.

According to Aditya Chandra, Vice President of Infrastructure at Zeotap, this project was viewed from the outset as a long-term, sustainable partnership. Chandra knew that Rackspace Technology would meet and exceed his expectations to examine Zeotap’s challenges and assemble a robust solution that could deliver results quickly and over the long haul.

“Rackspace has created a robust 24x7x365 support ecosystem for Zeotap, ensuring we get flawless support, backed by a TAM and access to GCP Enterprise Support,” said Chandra. “With the help of Rackspace Elastic Engineering, we can leverage GCP expertise to ensure Zeotap is able to adopt best practices for privacy and compliance while deploying solutions on GCP and using its various SKUs.”

With its improved infrastructure, Zeotap was able to focus on developing and improving product offerings, instead of spending time and energy on operations. Zeotap has been able to increase the speed of its product delivery by 40% and remove 80% of its operations load that it would otherwise have to manage on a different cloud provider.

“Rackspace offered a very comprehensive suite of managed services, providing around-the-clock technical expertise on our GCP environment and bringing their security, data and compliance to this relationship,” Chandra said. “Rackspace was also clear about the strategic nature of our relationship from day one, showing the impact and value we would bring to each other’s businesses beyond just being a vendor engagement — this was at the heart of our decision-making process, as it gave us confidence in the value they will bring to our customers and our growth in coming years.”

Zeotap increased the speed of product delivery by 40% on GCP

About Rackspace Technology

Rackspace Technology is the multicloud solutions expert. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimising returns into the future.

As a global, multicloud technology services pioneer, we deliver innovative cloud capabilities to help customers build new revenue streams, increase efficiency and create incredible experiences. Recognised as a best place to work, year after year, by Fortune, Forbes, Great Places to Work and Glassdoor, we attract and develop world-class talent to deliver the best expertise to our customers. Everything we do is underpinned by an obsession with our customers’ success — our Fanatical Experience™ — so they can work faster, smarter and stay ahead of what’s next.

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