Jeff Cotten serves as chief deputy to Rackspace CEO Taylor Rhodes and leads three key areas of our business: global sales, our international operations, and our fastest-growing product lines. Those include our Fanatical Support for Amazon Web Services (FAWS) offering, our Rackspace Managed Security service, and our support for customers who use complex ecommerce and content-management solutions.
Before becoming president, Jeff led our FAWS business, which provides expertise, tooling, and exceptional customer service for Rackspace customers who use AWS cloud infrastructure. Jeff also led our efforts to develop solutions for the growing number of customers who are using multiple clouds — across AWS, the Microsoft Cloud, OpenStack, VMware, and dedicated servers. These customers include some of the most-complex global enterprises, which want a single partner to serve them across all their IT platforms.
Prior to taking on this role, Jeff served as managing director and general manager of Rackspace's international business outside the Americas, building it to $550 million in annual revenue. Working from our offices in London and Zurich, he was responsible for sales, marketing, and operations across Europe, the Asia-Pacific region, the Middle East and Africa.
Jeff joined Rackspace 2008 and was rapidly promoted through several key roles, including as the founder and leader of our first Strategic Deal Center, director of sales operations, and leader of our first team focused on accelerating the growth of our Fortune 1000 customers.
A native of Dallas, Jeff began his career at EDS, where over an 11-year period he managed the company's relationship with one of its 50 largest clients. Jeff earned a master's degree in engineering management from Southern Methodist University and a bachelor's degree in computer science from the University of Texas. He is an innovator, author and contributor to seven patents.