Rackspace® Digital® Managed Services

History

In 2006, YETI Coolers was founded with a single mission – to build the cooler that people would use every day if it existed. A cooler that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that simply wouldn’t break. Today YETI Coolers is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And for everyone at YETI Coolers, that’s being outdoors hunting whitetail, catching a tarpon on the fly and spending time with their families and buddies.

Business

YETI Coolers builds one-piece, seamless constructed coolers for outdoor enthusiasts.

Challenges

How to create the YETI experience in a Digital format.

Solution

Magento Enterprise running on Rackspace Managed Cloud

Outcome

Rackspace expertise of the Magento ecommerce platform has allowed YETI Coolers to fulfill their brand promise to customers in the Digital space.

Download Case Study

Rackspace Customer Yeti Coolers

"What Fanatical Support means to me is that it’s truly an extension of our team. We focus on making, marketing and selling coolers and other insulated products and we let Rackspace do the rest."

Sara Kenton, Director of Digital

History

Alex and Ani is a rapidly growing lifestyle brand created by Rhode Island-based designer Carolyn Rafaelian, Founder, Creative Director and CEO. Rafaelian hails from a family of jewelry manufacturers whose first RI factory opened in 1966. Rafaelian worked in the family business for a decade before launching her own line, named Alex and Ani, after her two eldest daughters. She opened her first store in 2009 in Newport, RI and began selling unique designs influenced by her spiritual outlook and commitment to social and environmental consciousness. Today, Alex and Ani has more than 40 stores in the US, more than 1500 points of sale worldwide, and is growing at breakneck speed. However, the company remains committed to charitable causes and eco-conscious production. The brand’s core product is a patented signature expandable wire bangle that can be adjusted; each bangle is adorned with meaningful charms of either overt or private significance.

Business

Alex and Ani is a rapidly growing lifestyle brand best known for their patented signature expandable wire bangles, which may be adjusted and personalized with a variety of special charms.

Challenges

Because Alex and Ani is growing so dramatically, they need to ensure they can scale their environment quickly as their customer base expands and their software needs change.

Solution

Adobe Experience Manager and Magento running on Rackspace Dedicated Servers, Cloud Servers, RackConnect, Load Balancers

Outcome

Alex and Ani is forging onward in their digital expansion, confident they can scale and rely on their partners at Rackspace to develop new solutions as their needs change.

Download Case Study

Rackspace Customer Alex and Ani

"Every second costs money, so maximizing uptime was one of our biggest requirements in doing diligence with hosting providers. Rackspace was rated the top."

Ryan Bonifacino, Vice President of Digital Strategy

History

International Military Antiques was founded by Christian Cranmer in 1981 in Gillette, New Jersey. In 2004, his son Alex joined the business and together they have grown IMA to become the world leader of the military collectibles, and military antiques in the militaria industry. IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find top quality new made reproductions. IMA has supplied the world’s foremost museums (National WWII Museum, Natural History Museum of Los Angeles, West Point Museum), film productions including SAVING PRIVATE RYAN, BAND OF BROTHERS and FURY, private collectors, and historical re-enactors.

Business

World’s largest retailer of vintage military antiques and collectibles.

Challenges

Capitalize on the interest generated and maximize inventory visibility.

Solution

Magento Enterprise running on Rackspace Managed Cloud.

Outcome

Responsiveness and scale that enables the company to deliver consistent, fast performance and support.

Download Case Study

Rackspace Customer International Military Antiques

"Today we are averaging about 150K unique visitors per month, and holiday we peak at 300K with 20K visitors a day. I have stayed with Rackspace, not because they are the only ones who know how to host for Magento, but they are the best at doing it – and they have the best service."

Alex Cranmer, Vice President, International Military Antiques

History

In 2002, Kendra Scott started her jewelry business in Austin, Texas with a modest investment to create jewelry from a spare bedroom. Since inception, Kendra Scott Design has risen to become a worldwide multi-million dollar brand, with Scott’s designs sold through its 17 retail stores, via its ecommerce site kendrascott.com, at more than 700 boutiques and at retailers such as Bloomingdale’s, Neiman Marcus and Nordstrom.

Business

Austin-based fashion accessory brand with wholesale, retail and online revenue streams.

Challenges

Address heavy site load and traffic fluctuation as brand experiences rapid growth.

Solution

Magento Enterprise running on Rackspace Private Cloud — Dedicated Servers, Cloud Servers, Dedicated Firewalls and Load Balancers.

Outcome

Deliver speed, scale and flexibility to address peak workloads and planned site growth.

Download Case Study

Rackspace Customer Kendra Scott

"If you are truly growing an ecommerce business, and it’s important that you are able to scale and have solid performance; if there’s ever an issue, you need to just be able to pick up the phone and have somebody support you, or just need to be able to pick their brain if you have a issue or question — that’s the reason you need to go with Rackspace."

Tria Foster, VP of Ecommerce & Loyalty

Start The Conversation
Get started with our Managed Services for your application today and ask about our 100% production platform uptime guarantee.

Change your region: