Micron Technology, Inc.
Micron CPG is a world leader in memory and semiconductor technology, offering a broad portfolio of solutions that includes solid state drives, DRAM and memory cards under the Micron, Crucial and Lexar brand names.
With a large product line, Micron CPG faced challenges managing and sharing digital content, both internally and among its outside agency partners.
Using AEM and Rackspace, Micron CPG marketing and creative services teams, as well as the agencies with whom they collaborate, will gain agility and scalability with global content assets.
How We Helped Micron Technology, Inc.
About the Customer
Micron Consumer Products Group, the consumer-facing business of Micron Technology, sells several brands of memory and semiconductor technologies. It needed help organizing and managing web and social media content in multiple languages among its marketing offices and advertising partners around the world.