Customer Stories: The Entertainer

The Entertainer


Largest independent toy retailer in the United Kingdom.


The need for a hosting provider to support an interactive website - content rich, personalized and viewable on any device - linking seamlessly to their back end systems to handle swift order processing and stock control, with the ability to offer Click and Collect services.


The Entertainer has an increased presence on a range of online selling platforms as well as highly successful Click and Collect functionality - with quick partitioning of stock, access to both store and web stock at all times.

Read the Case Study

How We Helped The Entertainer


Email Hosting, Managed Hosting, Managed Cloud, Managed Private Cloud, Productivity and Collaboration, Virtualization


Dedicated Servers, Microsoft Exchange, Microsoft Office 365, Rackspace Private Cloud powered by VMware, VMware

About the Customer

Founded in 1981 with a single toy shop in Buckinghamshire, The Entertainer is now the largest independent toy retailer in the UK, with 99 stores, over 1,000 employees and a 15% share of the market. It’s still growing, with 15 more stores planned for 2015, along with a new distribution center and an ever-expanding overseas franchise network.

Rackspace does not only host our boxes, but delivers enormous technical input and advice, as well as an outstanding intensive service approach which includes a dedicated lead tech and 24/7/365 support.

Ian Pulsford
Head of IT Services, The Entertainer

Start the Conversation

Change your region: