Customer Stories: DFS



DFS is the UK’s leading upholsterer, with over 110 stores nationwide as well as additional outlets in Ireland, Holland and Spain. 


As with many retailers, DFS experienced a huge increase in mobile and online shoppers, with their platforms especially popular among customers researching new purchases. This was combined with two peak shopping phases throughout the year, one being the ‘Guaranteed by Christmas’ ordering period in September, and the other around the Boxing Day sales. 


As a business, DFS has achieved market leading status and has reported double digit increases in sales for the past three years. With Rackspace expertise, DFS has been able to roll out IT transformation and migration projects such as a new commerce platform that helps them stay ahead of the competition and cope with busy periods. 

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How We Helped DFS


Managed Hosting, Managed Private Cloud, Professional Services, Virtualization


Rackspace Private Cloud powered by VMware, VMware

About the Customer

DFS know a thing or two about sofas. That's because they've been making high quality, comfy and stylish sofas for over 45 years. Those decades of experience and expertise mean that DFS bring the biggest range of sofas in the country, to UK consumers, along with unbeatable quality and service that's second to none.  Wherever you place your order with DFS, all products made to customers' specifications are on sale at the same price in every store and on-line. 

If you had told me a year ago that we would be able to roll out this new infrastructure in such a short space of time, I would have been really amazed. The insight offered by Rackspace makes this easy to manage, allowing us to focus on key business objectives rather than IT maintenance.

Russell Harte
Group Technology Director at DFS

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