Kendra Scott Grows E-Commerce Business More Than 220 Percent With Rackspace Managed Cloud

Popular Fashion Accessories Brand to Speak at Rackspace::Solve Chicago on October 20

SAN ANTONIO – Oct. 8, 2014 – Today Rackspace® (NYSE: RAX), the #1 managed cloud company, announced that Kendra Scott, the widely popular fashion accessories retailer and wholesaler, is utilizing a hybrid cloud solution with Rackspace Digital to support its rapid growth, maintain uptime and ensure high performance during critical peak periods. Kendra Scott will attend the Rackspace thought leadership summit, Rackspace::Solve, on October 20, 2014 in Chicago to discuss how the collaboration has supported their rapid e-commerce growth.

Rackspace works with Kendra Scott to plan, build and test infrastructure up to nine months in advance of high-traffic e-commerce days such as Black Friday and Cyber Monday. The two companies also have consistently worked to build out a long-term growth plan for the retail company’s fast-growing web business. With a hybrid environment powered by Rackspace and hosted Magento, Kendra Scott can spin up during peak periods, which can yield a 400 percent increase in traffic compared to normal sales days, then spin back down after the event. This saves Kendra Scott money and IT resources. And with Rackspace Managed Cloud, Kendra Scott is able to focus on developing its site and further growing its web business, while Rackspace manages the backend IT infrastructure.

“At Kendra Scott, we pride ourselves on providing ‘WOW’ customer service in our retail stores, and we want to ensure that the same experience translates to the web,” said Tria Foster, VP of e-commerce and loyalty at Kendra Scott. “Rackspace helps us achieve this mission by designing custom solutions that enable uptime during critical high-traffic events and working with us to build out a multi-year growth plan.”

Since collaborating with Rackspace for the debut of its web business in 2010, Kendra Scott has grown its multi-million dollar e-commerce business around 220 percent year-over-year, requiring improved load times and site performance.

“E-commerce is all about uptime and performance,” said Kyle Metcalf, general manager, Rackspace Digital practice. “Regardless of a site’s design, if it runs slowly or crashes often, customers will go elsewhere for their purchases. By utilizing Rackspace Managed Cloud, Kendra Scott has access to specialists in digital and e-commerce platforms who can help them customize a high-performing environment for their rapid growth that will exceed customers’ expectations.”

Hear from Kendra Scott’s VP of e-commerce and loyalty and other Rackspace customers about how they are solving their tough business challenges at Rackspace::Solve Chicago at The Peninsula Hotel on October 20, 2014. To learn more about the event and to register, visit

To learn more about Kendra Scott, visit


About Rackspace

Rackspace (NYSE: RAX) is the #1 managed cloud company. Its technical expertise and Fanatical Support® allow companies to tap the power of the cloud without the pain of hiring experts in dozens of complex technologies.  Rackspace is also the leader in hybrid cloud, giving each customer the best fit for its unique needs — whether on single- or multi-tenant servers, or a combination of those platforms. Rackspace is the founder of OpenStack®, the open-source operating system for the cloud. Based in San Antonio, Rackspace serves more than 200,000 business customers from data centers on four continents. It ranks #29 on Fortune’s list of 100 Best Companies to Work For.


Forward-looking statement

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with Rackspace Hosting; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the possibility that expected benefits from Rackspace Hosting services may not materialize because this service is not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the service cost effectively, differentiate the product from competitive services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the services, (iii) changes in technology which adversely affect the services’ benefit, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended June 30, 2014, filed with the SEC on August 11, 2014. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


Media Contact

Monica Jacob