EastWest Sounds achieves global scalability with AWS migration
Amazon CloudFront CDN proves crucial for cost-effectiveness and scalability
Branche
Media & Entertainment
Herausforderung
Migrate ComposerCloud onto the cloud for global content delivery
Lösungen Cloud Plattformen Amazon Web Services (AWS)Our customer
EastWest Sounds (soundsonline.com) is the world's leading developer of virtual music instruments, serving top professionals in music, film, television, games, multimedia and performing arts. Virtual instruments allow composers to create music that sounds live at a lower cost. A high percentage of music produced today is created on computers using EASTWEST/QUANTUM LEAP Virtual Instruments. In 2015, EastWest Sounds launched ComposerCloud, the industry's first subscription service, making over 9000 virtual instruments affordable for anyone interested in exploring their musical creativity. EastWest owns a large recording studio complex in Hollywood (eastweststudios.com) and has sound and software development divisions in Hollywood and Berlin, Germany.
“Rackspace Technology® was able to satisfy ComposerCloud’s requirement for standardized pricing across different markets and enabled us to reduce the cost of customer acquisition so that we could go into many international markets that were once cost prohibitive.”
The obstacles they faced
EastWest spent two years developing ComposerCloud, a subscription service offering access to its extensive collection of virtual instruments. The service aimed to make its products, which would collectively cost an individual well over $12,000, into a subscription service that’s affordable for musicians everywhere.
However, it faced the daunting challenge of making massive amounts of data reliably available to customers efficiently.
EastWest migrated more than 575 million files (130TB) using Amazon CloudFront.
How we helped
EastWest partnered with Rackspace Technology® to deliver the service to all subscribers, making available the nearly 1 TB of data that these customers could potentially download.
To distribute its content globally, EastWest implemented Amazon CloudFront, a content delivery network (CDN) service that accelerates the delivery of websites, APIs, video content and other web assets. The move to a cloud-based model was crucial for cost savings, long-term scalability and growth. Rackspace Technology also assisted EastWest in building a new application around AWS best practices to replace its primary website JibJab.com.
What we achieved together
By utilizing AWS's opex, utility-based pricing model, ComposerCloud was able to scale its organization without significant upfront capital expenditures. The subscription-based model allowed it to grow its user base while maintaining cost-effectiveness. Amazon CloudFront provided a simple solution for efficient content distribution to users worldwide, ensuring a seamless experience for their customers.
The successful migration and implementation of AWS services, facilitated by Rackspace Technology, enabled EastWest to achieve goals of cost savings, scalability and growth.
Über Rackspace Technology
Wir von Rackspace Technology sind die Experten für Multicloud-Lösungen. Wir erstellen durch die Kombination unserer Expertise mit den weltweit führenden Technologien lückenlose Lösungen und berücksichtigen dabei Anwendungen, Daten und Security. Wir verfügen über eine nachweisbare Erfolgsbilanz bei der Beratung von Kunden zu ihren individuellen geschäftlichen Herausforderungen. Wir entwerfen, erstellen und verwalten skalierbare Lösungen und optimieren die Rendite mit Blick auf die Zukunft.
Als bahnbrechender globaler Multicloud-Technologieanbieter stellen wir Ihnen die innovativen Fähigkeiten der Cloud zur Verfügung, um Kunden beim Erschließen neuer Umsatzquellen, der Effizienzsteigerung sowie der Schaffung beeindruckender Erlebnisse zu unterstützen. Wir zählen Jahr für Jahr laut Fortune, Forbes und Glassdoor zu den besten Arbeitgebern und fördern erstklassige Talente. So profitieren unsere Kunden von konkurrenzlos guter Expertise. Die Grundlage unseres gesamten Handelns bildet unser unermüdlicher Einsatz für den Erfolg unserer Kunden – unsere Fanatical Experience™. Wir sorgen dafür, dass unsere Kunden schneller und intelligenter arbeiten können und stets einen Schritt voraus bleiben.
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