Customer Stories:
YETI Coolers

YETI Coolers

Business

YETI Coolers builds one-piece, seamless constructed coolers for outdoor enthusiasts.

Challenges

How to create the YETI experience in a Digital format.

Outcome

Rackspace expertise of the Magento ecommerce platform has allowed YETI Coolers to fulfill their brand promise to customers in the digital space.

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Solutions

Managed Hosting, Dedicated Servers, Security, Digital, Magento, Email and Productivity, Rackspace Email

About the Customer

In 2006, YETI Coolers was founded with a single mission – to build the cooler that people would use every day if it existed. A cooler that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that simply wouldn’t break. Today YETI Coolers is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And for everyone at YETI Coolers, that’s being outdoors hunting whitetail, catching a tarpon on the fly and spending time with their families and buddies.

"What Fanatical Support means to me is that it’s truly an extension of our team. We focus on making, marketing and selling coolers and other insulated products and we let Rackspace do the rest."

Sara Kenton

Director of Digital, YETI Coolers

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