Punch is a one of the UK’s biggest pub and bar operators with around 3,500 premises.
Punch wanted to offer its publicans the flexibility to order stock on any device, whenever they want with little hassle. With a traditionally managed private hosted system, during busy periods the site would fail to scale and cause issues with same-day orders.
Using Rackspace Fanatical Support® for AWS, Punch was able to adopt a cloud-first strategy and launch a new website portal offering customers the flexibility to order online, 24/7. Punch has seen a huge shift from phone orders with two-thirds now being made via their ecommerce platform. Punch are fundamentally changing how publicans operate their businesses by bringing technology to the fore.
About the Customer
Punch is one of the UK’s biggest pub and bar operators with around 3,500 premises across the country. Formed in 1997, Punch supports publicans with expert industry knowledge, from marketing to legal and financial advice.
“PREVIOUSLY, WITH OUR PRIVATELY HOSTED SERVICE, WE WERE UNABLE TO EFFECTIVELY SCALE OUR SERVICES TO MEET WITH THIS DEMAND. WITH A CLOUD-BASED OFFERING, THERE IS LESS DOWNTIME AND MORE SATISFIED CUSTOMERS.”
HEAD OF INFRASTRUCTURE & SERVICE DELIVERY, PUNCH