New Zealand Media and Entertainment (NZME) is a result of bringing together three New Zealand media brands, APN NZ, The Radio Network (TRN) and GrabOne and unifying them under one overarching banner. The result is an organisation with a portfolio of radio, digital, ecommerce and print brands producing fantastic content, targeting New Zealand audiences.
The Obstacles They Faced
As three companies coming together, their data was held in multiple, disparate platforms. Each week they connect with over 3.3 million Kiwis and deliver content, across digital, print, radio and on-demand video platforms. They needed to consolidate that data, create consistency and gain insights into how their audience interact with them.
What We Achieved Together
A migration to Rackspace® Fanatical Support® for AWS enabled that data and platform consolidation resulting in a ‘Relevancy Engine’ that delivers the right content, at the right time to their audience. These new insights into how their audience and customers interact paid dividends with an uplift in engagement, click through, and opening rates of their digital activities and drives continued growth in their business.