Customer Stories:
International Military Antiques

International Military Antiques

Business

World’s largest retailer of vintage military antiques and collectibles.

Challenges

Capitalize on the interest generated and maximize inventory visibility.

Outcome

Responsiveness and scale that enables the company to deliver consistent, fast performance and support.

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Solutions

Managed Hosting, Dedicated Servers, Digital, Magento

About the Customer

International Military Antiques was founded by Christian Cranmer in 1981 in Gillette, New Jersey. In 2004, his son Alex joined the business and together they have grown IMA to become the world leader of the military collectibles, and military antiques in the militaria industry. IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find top quality new made reproductions. IMA has supplied the world’s foremost museums (National WWII Museum, Natural History Museum of Los Angeles, West Point Museum), film productions including SAVING PRIVATE RYAN, BAND OF BROTHERS and FURY, private collectors, and historical re-enactors.

"Today we are averaging about 150K unique visitors per month, and holiday we peak at 300K with 20K visitors a day. I have stayed with Rackspace, not because they are the only ones who know how to host for Magento, but they are the best at doing it – and they have the best service."

Alex Cranmer

Vice President, International Military Antiques, Inc.

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