DFS is the UK’s leading upholsterer, with over 110 stores nationwide as well as additional outlets in Ireland, Holland and Spain.
The Obstacles They Faced
As with many retailers, DFS experienced a huge increase in mobile and online shoppers, with their platforms especially popular among customers researching new purchases. This was combined with two peak shopping phases throughout the year, one being the ‘Guaranteed by Christmas’ ordering period in September, and the other around the Boxing Day sales.
What We Achieved Together
As a business, DFS has achieved market leading status and has reported double digit increases in sales for the past three years. With Rackspace expertise, DFS has been able to roll out IT transformation and migration projects such as a new commerce platform that helps them stay ahead of the competition and cope with busy periods.