Customer Stories:
Dafiti

Dafiti

Business

Founded in Brazil in 2011, Dafiti is a leading online fashion store, delivering apparel, shoes, accessories and more, with fast, free shipping and no-cost returns, with the company expanding to their second largest market in 2012, Dafiti Mexico.

Challenges

Dafiti Mexico needs a secure, stable hosting platform to keep their online business running smoothly, and the company’s bottom line hinges on rapid load times – if their site doesn’t load quickly and perform optimally on both web and mobile platforms, they risk losing frustrated customers to the competition.

Outcome

By hosting with Rackspace, Dafiti Mexico has maintained the speed, stability and security required to be a leader in the ecommerce industry.

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Solutions

Managed Hosting, Dedicated Servers, Hybrid Cloud

About the Customer

Dafiti was founded in Brazil in 2011, backed by the German-based startup incubator Rocket Internet, and has since established branches in five other Latin American countries. Dafiti first began operating in Mexico, their second largest market, in 2012 and quickly captured a huge volume of Mexican consumers to become one of the country’s leading online fashion stores. They offer a diverse portfolio of products from apparel, shoes, and accessories to beauty products, promising free shipping, fast delivery times, and no-cost returns to shoppers located anywhere in Brazil, Mexico, Argentina, Chile, and Colombia.

"We’ve been with Rackspace for almost three years. We’re really happy with Rackspace as a provider, and we think that Rackspace can support the continued growth that our company expects to achieve."

David Geisen

Co-Founder & CEO, Dafiti Mexico

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