Cotton Australia is the peak representative body for the Australian cotton growing industry.
The Obstacles They Faced
Cotton Australia wasn’t using Salesforce CRM to its fullest capacity, finding it difficult to extract information, track interactions with growers and manage the day-to-day operations with its current manual processes.
What We Achieved Together
By partnering with Rackspace Application Services for CRM, Salesforce was set up for efficient use by Cotton Australia and tailored to its specific business needs rather than taking a one-size-fits-all approach.