Created in 1999, Cinépolis is considered one of the pioneers in the development of the Luxury Cinema concept
The Obstacles They Faced
The film screening business finds itself in a complicated position with the growing adoption of streaming services. Cinépolis has positioned itself as leader in its home market (Mexico) through guaranteed response and security on their website through a customized experience. They were looking for a provider that could help them meet the growing demands of a global market.
What We Achieved Together
Cinépolis has diversified its revenue stream through an online platform that offers services in 13 countries across 4 continents. They have expanded to 98 cities across Mexico, 9 cities in Central America, 48 cities in South America, 27 cities in Asia and 2 more in the US. They offer 6 different experiences in their movie theaters and 2 service offers: a loyalty card program and streaming services through their Klic offer. In Mexico, they hold 65.12% of market share.