The film screening business finds itself in a complicated position with the growing adoption of streaming services. Cinépolis has positioned itself as leader in its home market (Mexico) through guaranteed response and security on their website through a customized experience. They were looking for a provider that could help them meet the growing demands of a global market.
Cinépolis has diversified its revenue stream through an online platform that offers services in 13 countries across 4 continents. They have expanded to 98 cities across Mexico, 9 cities in Central America, 48 cities in South America, 27 cities in Asia and 2 more in the US. They offer 6 different experiences in their movie theaters and 2 service offers: a loyalty card program and streaming services through their Klic offer. In Mexico, they hold 65.12% of market share.
About the Customer
Cinépolis is a well-known film screening business. It’s the largest chain of movie theaters in Mexico, the largest in Latin America, and 4th largest worldwide. Their web platform Cinepolis.com is their most important commercial lifeline and demands constant updates to ensure reservations, follow-up on promotions and ticket sales are available and uninterrupted.
"We decided to take the leap with Rackspace because we had the best of two worlds: we had a situation that could combine the physical component of infrastructure with public cloud… something we were looking for prior to embracing the cloud was to have the option of face-to-face interaction with support."
Luis Gabriel Cruz
Head of Global Infrastructure, Cinépolis