Customer Stories: Challenger



A dynamic retail market leader in consumer electronics based out of Singapore known for its strong brand name, attractive ValueClub member privileges and strong product partnerships with major global brands.


Challenger was faced with rapidly evolving market expectations and needed to transform its retail business into a true Online to Offline (O2O) model that provided a more integrated shopping experience.


Ability to easily automate and scale infrastructure, cutting lead times from 6-8 weeks down to 1-2 days, in addition to increased security and compliance and more IT resources to help the business innovate and increase revenue.

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How We Helped Challenger


Compliance, Ecommerce Hosting, Managed Cloud, Managed Public Cloud, Professional Services, Professional Services - Application Services / DevOps, Security


Amazon Web Services (AWS)

About the Customer

Rackspace aids Challenger, Singapore’s largest IT retailer, in digitally transforming its business to meet changing market needs, follow its customers and remain a market leader.

The architect and operational teams have really provided us valuable insights and technical advice, and they actually do the work and solve our issues.

Joshua Woon
Chief Technology Officer

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