Boozt Fashion is a Nordic technology company selling fashion and beauty online. With over 1 million active customers, it aims to become the region’s leading fashion provider, targeting the modern family that has too little time to go shopping.
The Obstacles They Faced
As Boozt grew, the demands on all its systems were increasing. This was particularly pronounced during peak periods like Black Friday, which generated ten times the website traffic. At the same time, it had a small team, limiting what it could realistically achieve.
What We Achieved Together
Thanks to the migration to Google Cloud Platform and ongoing support of Rackspace engineers, Boozt survived a 40 per cent hike in customer visits over the Black Friday weekend - equating to 50,000 new customers - without a minute of downtime or any performance issues.
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