Customer Stories: Boozt


Our Customer

Boozt Fashion is a Nordic technology company selling fashion and beauty online. With over 1 million active customers, it aims to become the region’s leading fashion provider, targeting the modern family that has too little time to go shopping.

The Obstacles They Faced

As Boozt grew, the demands on all its systems were increasing. This was particularly pronounced during peak periods like Black Friday, which generated ten times the website traffic. At the same time, it had a small team, limiting what it could realistically achieve.

What We Achieved Together

Thanks to the migration to Google Cloud Platform and ongoing support of Rackspace engineers, Boozt survived a 40 per cent hike in customer visits over the Black Friday weekend - equating to 50,000 new customers - without a minute of downtime or any performance issues.

Watch more Boozt customer stories:

Google Cloud Products Used

Google Compute Engine

Google Kubernetes Engine

Cloud SQL


Read the Case Study

How We Helped


Business Intelligence, Ecommerce Hosting, Infrastructure, IT Transformation, Managed Cloud, Managed Public Cloud, Scalability, Uptime


Google Cloud

“In today’s world, you need to be able to react fast. As a technology company, we could have built everything ourselves, but that would have taken more time. By working with Rackspace, we benefit from its experience and knowledge, and can reap the rewards both now and in the future.”

Jesper Brøndum
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