Appboy is the leading platform for mobile relationship management, offering data-driven user segmentation, multi-channel messaging, and numerous other in-app features, helping mobile app creators manage the lifecycle of their users through a suite of marketing automation products and a team of mobile marketing experts.
Appboy is faced with huge spikes in traffic that far surpass the normal day-to-day load, as promotions or messaging drive waves of users to and from their customers’ apps.
Rackspace engineers helped design a solution for Appboy that handles intense load in real time, giving Appboy full control over their servers with the ability to increase their fleet and can now rely on Rackspace’s DevOps experts to manage incidences and find targeted solutions.
About the Customer
Appboy is the leading platform for mobile relationship management. The company enables the world’s brightest companies to manage the lifecycle of their users through a suite of marketing automation products and a dedicated Success Squad. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging, an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN, and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI.
"One of the best things I’m getting from Rackspace is their expertise in DevOps and server automation. Having a Rackspace team that is composed of experts on server automation, on Chef – they know how to build it, to follow all the best-practices, is going to make our environment management much, much, much simpler."