Ormco transforms orthodontists’ digital diagnostic capabilities on AWS

This global innovator of orthodontic solutions migrated its web-based software to the cloud, enabling orthodontists to design, order and approve custom braces online.

Ormco Logo Industry Healthcare Challenge

Ormco needed to make its web-based software application digitally available to orthodontists in 140 countries to keep up with changing industry demands.

Solutions Cloud Platforms Cloud, Amazon Web Services (AWS)

Our customer

With more than 50 years of experience, Ormco is a leading manufacturer and provider of advanced orthodontic technology and services, including custom orthodontic appliances (custom-fit braces).

The obstacles they faced

Ormco’s original software application had outgrown its design and the company’s customers wanted and expected more — in particular, digital capabilities. Orthodontists needed a one-stop shop for deploying the application and keeping it running.

Ormco partnered with Rackspace Technology and AWS for expert help in building, deploying and managing a modern web application from the ground up and by leveraging AWS and its many services.

Hand holding a jaw xray plate
Hands holding dental guards

How we helped

Rackspace Technology was instrumental in leading Ormco from a previous generation architecture to a new, modern stack, and from shared hosting to AWS. The Rackspace Technology team introduced DevOps concepts into Ormco’s application. It also helped design processes that ensured the reliable generation of deployment artifacts and promotion of the artifacts throughout deployment stages.

The environment designed and deployed by Rackspace Technology uses AWS CloudFormation for infrastructure automation and AWS Elastic Beanstalk for application deployment and management. Ormco also deployed and configured monitoring and automated recovery techniques via auto-scaling groups and Elastic Load Balancing to keep the application continuously available.


What we achieved together

Ormco enjoys the benefits of a secure and reliable application, including virtually no downtime. Rackspace Technology maintains the automation that runs the environment, allowing the internal Ormco team to focus on its core business operations without distractions.

About Rackspace Technology

Rackspace Technology is a hybrid, multicloud solutions expert. We combine our expertise with the world’s leading technologies — across AI, applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. 

As a global hybrid, multicloud technology services pioneer, we deliver innovative capabilities to help customers build new revenue streams, increase efficiency and create incredible experiences. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent to deliver the best expertise to our customers. Everything we do is wrapped in Fanatical Experience® — our obsession with customer success that drives us to help each customer work faster, smarter and stay ahead of what’s next. 


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