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CA World 2013 Shines Spotlight On Cloud Evolution

The IT industry continues to evolve. Cloud startups, innovative technologies and new business models are disrupting traditional IT and business economics alike. At CA World 2013 in Las Vegas last month, we had the opportunity to share industry insight from our cloud customers and highlight our approach to helping customers with their journeys to the cloud. Our key themes, Hybrid Cloud, DevOps, Service Oriented Architectures and emerging technologies like OpenStack, map directly to CA Technologies’ global strategy.

At Rackspace we have long-standing relationship with CA Technologies. It has grown considerably over the last few years. That was evidenced by our large presence during CA World 2013. It started when we engaged a variety of CA teams early on to help with the relaunch of our Critical Application Services in August 2012. Since then, we have participated in a variety of joint industry events, webinars and panel discussions; produced white papers; and most recently Rackspace CTO John Engates was featured in the opening keynote at CA World.

And along the way, we picked up some interesting insight from CA customers, partners and CA World attendees on their cloud adoption and perceptions:

Key Takeaways:

  1. Cloud is a business model that is still emerging.
    While many enterprise organizations have piloted individual cloud services or have pockets of innovation, many are still in early stages of evaluating technologies. Startups are disrupting traditional IT, but enterprises are smart to let the market consolidate around well-established, trusted services providers with a commitment to a customer’s success.
  2. Public, Private, Hybrid Cloud – Which do I choose?
    New projects can easily start in the cloud. Traditional IT workloads need to been evaluated on a case-by-case basis. We do this with our customers through our Advisory Services. Cloud customers must work with vendors that provide choice, flexibility and transparency as part of their core competencies. The Rackspace Hybrid Cloud blends the best of all worlds – public clouds, private clouds and dedicated servers – to offer infrastructure that is the best fit for a customer’s specific workload or applications.
  3. Getting started is half the battle.
    Do something today. Do anything that is cloud-related –  attend a webcast, read a case study or blog or follow industry leaders on LinkedIn and Twitter. Ideas and insight come from a variety of sources and people; find something and reimagine it in your organization.

To help get you started and to get up to speed with the hot topics at CA World 2013, check out these links:

  • Keynote – Peter Griffiths, Executive Vice President of Enterprise Solutions & Technology Group, CA and John Engates, CTO, Rackspace participating in the executive round table on DevOps and cloud innovation.
  • Replay:  Steve Mills, Rackspace CIO and CA Cloud Luminary, discusses Rackspace’s journey to the cloud and Critical Application Services.
  • Replay:  Robert Scoble, Rackspace Chief Startup Liaison Officer and CA Cloud Luminary, discusses startups, innovation and Google Glass.
  • Whitepaper:  Managing Complex Environments (for Business Leaders)
  • Whitepaper:  When 99.999 is Not Enough (for IT Professionals)
  • News: CA Technologies Enhances CA Global Partner Program to Support Evolving Business Models
  • Stay tuned: Look for a Rackspace feature in the July edition of Smart Enterprise magazine

About the Author

This is a post written and contributed by Scott Whitright.

Scott Whitright has a wealth of IT industry experience launching products and programs for startups to Fortune 100 companies. He is a member of the Pragmatic Marketing community and currently leads our Product Marketing efforts for the Rackspace Critical Application Services solution line and Digital Infrastructure CMS platform services such as Adobe EM. He has a passion for creating integrated go-to-market plans with internal sales teams and external channel partners. Prior to joining Rackspace, Scott held senior marketing and product leadership positions at Microsoft, Onyx Software, Asymetrix and IBM Global Services. Follow Scott on Twitter: @swhitright.


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