Peter Coffee

Peter Coffee

Peter Coffee

VP for Strategic Research

Salesforce

Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for thirteen years. He works with the company's customers and partners in areas including connected customer engagement, new data models and methods, trust technologies and practices, and business applications of AI-derived techniques. He spent the previous eighteen years writing for publications including eWEEKComputer Language and AI Expert; before that, he worked for ten years as an AI application analyst and desktop computing manager at The Aerospace Corporation and in project management roles for various divisions of (what was then) Exxon Corporation. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has held faculty roles at Pepperdine, UCLA and Chapman College, and has also lectured on innovation strategies and AI techniques at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT along with other institutions in Singapore, India and Spain. His current work appears often on the UK tech news site "Diginomica" at diginomica.com/author/petersalesforce/

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