Rackspace Achieves Amazon Connect Service Delivery Program Designation
by Josh Imholte, Senior Product Manager, Rackspace Technology

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For IT leaders, the AWS designation confirms that Rackspace Technology delivers the expertise and innovation needed to transform legacy contact centers with Amazon Connect.
Customer experience is now a board-level priority. According to PwC, 82% of consumers want more human interaction in the future and expect faster, smarter, and more personalized service. Meanwhile, 32% say they would abandon a brand they love after just one poor interaction.
For IT leaders, this raises the stakes for the contact center. Legacy platforms create silos, drive up costs and limit the ability to respond quickly to customer needs. That’s why enterprises are embracing cloud-native, AI-powered solutions like Amazon Connect — and why Rackspace Technology, recognized by Amazon Web Services (AWS) through the Amazon Connect Service Delivery Program designation, is uniquely positioned to support their success.
How Amazon Connect addresses contact center challenges
If your contact center is still tied to legacy infrastructure, you’re likely paying too much for capacity you don’t use and missing out on AI-driven insights. Amazon Connect helps you move past those limitations with:
- Predictive and personalized interactions across every channel
- Real-time analytics and agent assist to improve outcomes on the spot
- Self-service through intelligent chatbots to scale without adding overhead
- Cloud-native flexibility to adapt capacity as business needs change
AWS-recognized capabilities
Rackspace Technology has achieved the Amazon Connect Service Delivery Program designation, a validation that demonstrates our proven success in deploying Amazon Connect for enterprises at scale. This recognition validates our technical proficiency and ability to deliver meaningful improvements in how organizations run their contact centers.
- Replace costly, inflexible telephony with cloud-native platforms
- Modernize existing Amazon Connect environments
- Integrate generative and agentic AI into every customer touchpoint
For you, this designation means AWS recognizes our proven success in delivering specialized Amazon Connect solutions, giving you confidence in both technical delivery and the customer experience outcomes that matter most.
Outcomes that matter
Rackspace Contact Center Modernization builds on Amazon Connect to help you achieve outcomes that directly impact both operations and customer experience:
- Lower costs: Achieve up to 30% savings in operating expenses (Forrester TEI Study) by replacing costly telephony and reducing overhead with elastic, pay-as-you-go capacity.
- Resiliency: Improve uptime and disaster recovery with a cloud-native architecture that minimizes service disruptions and keeps customer interactions running.
- AI-driven service: Utilize real-time dashboards, analytics and reporting to help you make informed decisions, optimize agent performance and forecast more accurately.
- Modern engagement: Deliver seamless omnichannel experiences and AI-driven workflows that increase customer satisfaction and reduce average handle time (AHT).
Customer outcomes
As an Amazon Connect Service Delivery Partner, Rackspace Technology helps eligible customers explore AWS programs that shorten deployment timelines and maximize the impact of their investment. We support every stage of the journey, from migration planning and production deployment to day-two optimization with services designed to reduce complexity and accelerate time to value.
Future-ready by design
At Rackspace Technology, AI is part of the foundation of your contact center architecture. From proofs of concept to day-two operations, we apply AI and automation to streamline tasks, support agents in real time, and deliver better customer experiences.
Recognition under the Amazon Connect SDP is one validation point. More importantly, it demonstrates our ability to help you design a contact center that scales, adapts, and evolves with your business.
Learn more about Rackspace Contact Center Modernization and download the datasheet here.
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