Live.gdgt.com, a Rackspace Cloud hosting customer integrating both Cloud Sites and Cloud Files products, seamlessly handled 4.7 million web page views in less than two hours as a result of live.gdgt.com’s live coverage and live blogging of Apple’s Worldwide Developers Conference 2009 on June 8 in San Francisco, CA. The much-anticipated keynote was the highlight of the sold-out WWDC 2009. During the keynote, Apple announced among other notable technologies, a new feature-rich and fast iPhone 3G S, a $99 version of the iPhone, and new Macbook Pro products.
Representing a real world demonstration of the power and value of cloud computing, Ryan Block, live.gdgt.com co-founder and editor, was able to provide live coverage of the keynote event over his site using Cloud Sites. He and his photographer were also able to simultaneously capture and upload photos in real time to Cloud Files which auto-integrates into the site. These activities took place while serving an average of 656 page views per second to live.gdgt.com viewers around the world at a minimum of cost and hassle.
"Scaling an infamously well-trafficked event like Apple's WWDC has always been a major challenge, often requiring a large IT staff and massive infrastructure at multiple data centers. The Rackspace Cloud has enabled us to iterate and scale our live coverage beta quickly, and without us having to make a major investment in hardware or operations," said Ryan Block, co-founder of live.gdgt.com. "Perhaps most importantly, though, Rackspace's support staff went above and beyond to help us prepare for the event. Their input and attentiveness to maintaining our uptime - even despite unbelievable load - sets them apart."
Cloud Sites retails at $100 per month and Cloud Files is based on a pay-as-you-go model starting at $.015 per gigabyte of data. Cloud Files also allows customers the option to serve content files using Limelight Networks, a top tier content delivery network (CDN) in real time without any extra effort and only paying for what is used. Customers also receive 24/7 Fanatical Support® for questions or concerns about their hosting needs at no extra cost.
The estimated cost difference between "do-it-yourself" hosting from scratch vs. deploying Cloud Sites and Cloud Files using this type of an event as a barometer provides a clear example of the cost benefit of cloud computing. Physical space, hardware, software, and administration costs for a unique datacenter capable of handling this type of load and traffic could cost tens of thousands of dollars, while using Cloud Sites and Cloud Files is likely to cost just a few hundred dollars.
"Ryan and his team did a great job of integrating our Cloud Sites product for his application and our Cloud Files content delivery network to deliver an amazing live-blogging experience. We were really happy to remove the scaling burden for him so he could focus on his real-time reporting," said Emil Sayegh, General Manager of The Rackspace Cloud. "You don't have to be Nostradamus anymore and predict what your datacenter needs are going to be during peak periods using Cloud Sites when you can simply code, load and watch it scale."