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Rackspace Critical Sites - Media Services
A web presence is a standard marketing, and now sales, component of every recording Artist's persona. As a result, Artist's websites are becoming increasingly complex with eCommerce, user generated content, social media and custom applications, forcing record labels to act as IT "experts." To further complicate this new role, labels must manage tens or hundreds of constantly evolving sites and web infrastructures, distracting them from their core business. Until now, labels had to choose between the frustration of infrastructure management or run the risk of losing revenue to third-party direct-to-consumer (D2C) solution providers.Today, Rackspace Critical Sites - Media Services offers a D2C infrastructure solution that addresses the business and technology needs of the industry, allowing labels to capitalize on Artists' websites and heighten fans' online experiences.
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A Complete Direct-to-Consumer Infrastructure Solution for the Music Recording Industry
Rackspace Critical Sites - Media Services' flexible, open source architecture, scalable platform and stable pricing model make this a unique solution for the music recording industry. Specific components include:
Rackspace Strategy & Implementation Team
A dedicated team that delivers a reliable and scalable D2C website infrastructure backed by URL uptime service level agreements.
Web Scale Engineering
The industry's best LAMP technology professionals with years of training and "in-the-trenches" experience on the job 24x7x365 to assist with root-cause analysis and remediation and to keep your websites online.
Real-time 24x7 Proactive Monitoring and Consultation
URL and Device Monitoring provide alerting and troubleshooting capabilities along with proactive trend analysis to prevent website outages. Advanced website reporting and analytics are included.
Release Engineering, Change Management and Load Testing
A structured process to identify and prevent application performance problems prior to live production allowing for seamless push of code changes and simplified rollback.
Optional Server Burst Architecture
The insurance of additional infrastructure capacity to quickly address the inevitable unplanned traffic spikes that come with success and growth.
Record Labels' Common Website Infrastructure Challenges
After many years of working closely with recording industry executives, Rackspace understands the challenges of maintaining multiple
constantly-evolving sites. Some major pain points include:
1. Marketing is Innovating Faster than IT.
Marketing monitors Artist and fan demand, and is constantly pushing the envelope on website functionality. The legacy web infrastructure simply can't keep up.
2. Well-Planned Promotional Events are Poorly Executed.
Marketing, PR and IT (and perhaps external partners) prepare in concert for a promotional event to take place. Labels do not have sufficient test and development environments, and when websites roll into production, they do not perform as anticipated.
3. Demand Is Unpredictable.
Websites and web infrastructures are built for steady-state traffic, and labels have no control over external news sources and social media. When traffic is unexpectedly driven to an artist's site and a major spike occurs, sites perform poorly, or worse, go down all together.
1. Marketing is Innovating Faster than IT.
Marketing monitors Artist and fan demand, and is constantly pushing the envelope on website functionality. The legacy web infrastructure simply can't keep up.
2. Well-Planned Promotional Events are Poorly Executed.
Marketing, PR and IT (and perhaps external partners) prepare in concert for a promotional event to take place. Labels do not have sufficient test and development environments, and when websites roll into production, they do not perform as anticipated.
3. Demand Is Unpredictable.
Websites and web infrastructures are built for steady-state traffic, and labels have no control over external news sources and social media. When traffic is unexpectedly driven to an artist's site and a major spike occurs, sites perform poorly, or worse, go down all together.
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